Lara Croft Returns in First Full Page North American HD Video Takeover

IGN, JVST and Eyeblaster mix innovation, creativity & functionality together to show how breakthrough creative breaks through

New York, New York (November 19, 2008) — Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced that it has teamed up with IGN Entertainment and San Francisco-based agency JVST, to launch the first North American full page High Definition video takeover to promote the new video game, TombRaider: Underworld. Leveraging Eyeblaster’s independent position to push product innovation and IGN’s massive online audience, JVST unleashed ‘first-of-its-kind’ takeover ads across IGN’s leading network of gaming sites.

The Tomb Raider: Underworld takeover uses an ad unit to re-skin web pages within IGN’s network by combining full page high-definition video with interactivity. Creative features include Lara Croft rappelling across homepages, sending content crashing and bringing the “Underworld” experience directly to online users with full page HD video.

“JVST developed an innovative and strategic campaign for the next generation of the Tomb Raider franchise, and needed partners with both creative sensibilities and the technical expertise to help us deliver,” said James Song, Executive Creative Director and Partner at JVST. “We selected Eyeblaster and IGN based on their understanding of our objectives and ability to think outside the box. Metrics for this campaign have already exceeded industry standards.”

“We are proud to work closely with JVST and Eyeblaster to create this unique execution and expose our millions of users to the Lara Croft brand in a new way,” said Charlie Barrett, SVP of Sales for IGN. “As the Web’s leading entertainment and videogame destination, IGN is always striving to not only deliver leading content to gamers, but also to create the Web’s most engaging marketing solutions for brand advertisers.”

JVST is using Eyeblaster’s Ad Campaign Manager (ACM) to serve and measure the campaign throughout its lifetime, and to carefully monitor the campaign as it rolls out additional ads with the IGN Network.

“Collaboration, partnership and change continue to be the driving forces within digital marketing,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “As breakthrough creative emerges, better products and enhanced technology will raise the bar online, affecting all players within digital advertising.”

The Tomb Raider: Underworldtm campaign kicked off the HD video takeovers this week on and will run until the end of December. To view the campaign visit, or for other homepage takeovers.

About Eyeblaster: In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.
In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at

About IGN Entertainment: IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN’s properties reached more than 30 million unique users worldwide in the month of July 2008, according to Internet audience measurement firm comScore Media Metrix. IGN’s network of videogame-related properties (, GreenPixels, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is one of the Web’s leading videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle Websites, In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.

About JVST: JVST Inc. is a full–service advertising and design agency based in San Francisco specializing in innovation and high-impact creative work tailored to inject brands into the cultural currents. JVST prides itself on being media and technologically ambidextrous, culturally edified and out to shape what’s next.