Ad Ops Daily Briefs: December 9 2008

Interactive Advertising Veteran, Jeff Montgomery, Joins 1020 Placecast as Chief Revenue Officer
1020 Placecast, the interactive media company delivering highly effective audience targeting with its place-based advertising solution, added another seasoned advertising veteran to its team with today’s announcement that Jeff Montgomery has joined as the company’s Chief Revenue Officer. Jeff will be responsible for the development and execution of sales and operations strategy for Placecast, as well as delivering cross-platform digital marketing campaigns and world-class client service.
Jeff joins the Placecast team after holding several prominent positions in the interactive advertising industry. He previously founded Sponsormetrix, a digital measurement and activation solution serving the event marketing industry. Prior to that endeavor, he was responsible for developing and managing the global sales organization at TribalFusion, a division of Exponential Interactive. Over the past twelve years, Jeff has directed sales and business development organizations at companies including DoubleClick and, and executed successful marketing initiatives for companies such as Sony, Microsoft, Verizon, AT&T, Bank of America, REI and Intel. He will draw on these relationships and his expertise in his new capacity at Placecast.

Acumium Acquires Search-Friendly GravityMarket Ecommerce Platform
Dan Costello, founder of Acumium, Madison-based internet technology firm, announced the acquisition of the GravityMarket ecommerce platform from Netconcepts, natural search marketing agency.
“We are happy to add GravityMarket to our suite of ecommerce and content management solutions,” said Costello. “GravityMarket complements our own expertise in online retail best practice and search marketing.”
First developed by Netconcepts in 2001, then re-architected and again released in 2007, the GravityMarket platform includes search engine friendly features like text-based, optimized URLs, unique title tags and keyword-rich content. According to Netconcepts, most clients moved to GravityMarket because their previous websites were virtually invisible to the search engines, making it an expensive proposition to drive online traffic.