Deal with popular media brand in Canada builds ADTECH momentum
Oakville – December 17, 2008 – ADTECH announced that it will provide ad serving for Canada’s leading weather information services, The Weather Network & MétéoMédia. ADTECH, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business.
The Weather Network & MétéoMédia will utilize ADTECH’s display, video and mobile ad serving solutions across its websites, desktop applications and mobile platform. The partnership allows advertisers to serve ads to theweathernetwork.com, meteomedia.com, WeatherEye desktop and mobile products with an average of more than 7.5 million* monthly unique visitors, reaching more than 31% of the Internet audience in Canada*. Under the partnership, ADTECH’s flagship ad serving platform, HeliosIQ, may deliver more than 750 million monthly ad impressions across The Weather Network’s online network.
“The partnership with The Weather Network & MétéoMédia is an important milestone for ADTECH in terms of establishing our technology with one of the most popular media brands in Canada,” said Dirk Freytag, CEO of ADTECH. “ADTECH’s full-service ad management capabilities and scalable technology will enable The Weather Network & MétéoMédia to control their digital advertising business by offering an integrated suite of applications, including display, mobile and video formats.”
“After looking at the various ad serving options in the marketplace, ADTECH’s HeliosIQ stood out with its vast array of campaign management capabilities” said Robert Crawford, Director of Sales, Interactive Services for The Weather Network. “Helios IQ provides enhanced ad serving functionality to our web, desktop and mobile properties which enables us to serve our clients better.”
The Weather Network & MétéoMédia is one of the most popular media brands in Canada, with weather forecasts and reports on a full range of media platforms, including TV, web, desktop and mobile.
