the Rubicon Project’s Ad Speed Monitoring Technology Proactively Protects Publishers from Slow Ads from Ad Networks
LOS ANGELES – Ask a Web publisher about the major challenges of working with ad networks and you’ll undoubtedly hear about “slow ad serving speeds.” the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, created the world’s first ad network ad speed monitoring system to proactively and comprehensively protect publishers from slow ads from ad networks.
the Rubicon Project’s approach to eradicating ad-serving headaches is core to its broader mission of protecting publishers’ brands. The company’s Brand Protection Program includes best of breed technology solutions for channel conflict and ad quality. These efforts, unique to the Rubicon Project, prevent web publishers from losing millions in ad revenue from damage to brand reputation, negative user experience and advertiser dissatisfaction.
the Rubicon Project’s unique vantage point between publishers and ad networks enables the company to act as an ad speed “traffic cop.” Specific measures to maximize revenue potential and minimize risk for publishers include:
* Monitoring: the Rubicon Project’s ad performance system checks in with ad network servers more than 86,000 times daily from 18 cities;
* Predictive Measurement: Current monitoring activity generates 2.5+ million measurements per month, used to better predict network performance;
* Alerts: An automatic alert mechanism flags sub-par speed performance and immediately pauses network ad serving tags;
* Protection: Account managers proactively trouble-shoot performance issues with networks until they are solved to the publisher’s satisfaction;
* Geographic Isolation: If Network X has a serving hiccup in Billings, Montana, the Rubicon Project can pause the ads that network is serving to that region while allowing the network to continue serving other areas. For the network, this is an excellent alternative to being turned off completely while the issue is resolved.
“Publishers told us serving speed was an obstacle in their relationships with networks. Ad speed monitoring is integrated into our platform’s DNA. We recognize that slow-serving ads tarnish a user’s experience and result in brand damage and lost revenue,” said Mark Douglas, VP of Engineering at the Rubicon Project. “If a site has delayed tags even 5% of the time that quickly adds up to hundreds of thousands to millions of dollars in lost revenue each year. Alleviating this pain for our customers is part of what makes the Rubicon Project a comprehensive solution for ad network optimization.”
Ad networks also gain from the Rubicon Project’s solution. By working closely with the Rubicon Project to rapidly identify and resolve performance issues, ad networks can keep their publisher customers happy, preventing inventory loss and diminished revenue.
To learn more about how the Rubicon Project can protect your brand and optimize ad speed performance, visit: http://www.rubiconproject.com
About the Rubicon Project
Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70 – 80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Clearstone Venture Partners, Mayfield Fund and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.
The company serves 1300 premium customers (publishers like Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings,) optimizing more than 16 billion ads each month across 300+ ad networks. Reaching more than 290 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks around the world. The unique combination of ad network optimization and Smart Matching™ technology drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.