At CES, Total Immersion to Show Future of Digital Marketing Through Lens of Augmented Reality

Company to Demo Dazzling Technology During Lunch@Piero’s 2009 International CES

A disruptive technology that lives between the real and the virtual, augmented reality (AR) is a platform that advertisers, brands, and organizations are increasingly embracing as a magical way to transform passive viewing into active engagement. By integrating real-time interactive 2D or 3D graphics into a live video stream, AR from Total Immersion ( turns the consumer into the star of the show and enables him/her to interact with products, characters, and concepts that come to life vividly. A breakthrough mechanism for pulling the consumer off the proverbial couch, AR is a cost-efficient, turnkey solution for interactive ad campaigns, retail installations, trade shows, theme parks and entertainment centers, museums and other educational venues.

WHAT: At the Lunch@Piero’s press event during 2009 International CES, Total Immersion, the global leader in AR, will showcase its D’Fusion Professional and D’Fusion@Home solutions, in a series of marketing applications that run the gamut from high tech toys to cool new cars.

WHEN: January 8-9, 2009 — 11:30 am to 2:00 pm (press demonstration only)

WHERE: Piero’s Restaurant (

To book a one-on-one appointment with Total Immersion during CES, contact:

Bobbie Wasserman
Edge Communications, Inc.
[email protected]