NORTHBROOK, Ill. – Adroit Consulting, Inc., an operational consulting firm, will host an interactive session and a table discussion at Frost & Sullivan’s 10th annual Sales & Marketing Executive MindXchange in Anaheim, CA February 8 – 11, 2009. The four-day event brings together C-level executives to discuss the strategies and challenges of integrating sales and marketing to generate customer value-driven revenue growth.
Adroit Consulting CEO Stan Martin will lead a session Tuesday on “Executing Operational Integration of Customer-Facing Silos.” Attendees will have the opportunity to share their own insights and take away:
* Metrics of the tangible benefits of an Integrated Customer Management Model
* Insight on using metrics — the right metrics — to track performance
* Examples of partner relationship danger signs and course corrections, and
* Template of an initial action plan to begin the transformation in an organization.
Mindful of the current economic situation, Martin will ensure that the topic is applicable to today’s business environment. Martin also will host a discussion on “Go-to-Market Strategies” for companies with multi-channel sales and distribution models that face challenges in trying to connect with end consumers on Monday.
“We are delighted to be a corporate sponsor of this prestigious event,” said Martin. “The Frost & Sullivan MindXchange model is one-of-a-kind and focused on face-to-face communication with knowledgeable peers and practitioners. In the current economic environment, businesses must tap as many sources of expert knowledge as possible to not just survive, but thrive.”
For more information on the event, visit 10th Annual Sales & Marketing Executive MindXchange.
About Adroit Consulting
Adroit Consulting (www.adroitconsulting.com) is an operational consulting firm, specializing in developing strategies, implementing operational improvements and aligning business and technology. The company’s practice areas include Operational Strategy, Sales Operations, Customer Support Operations and Business-IT Alignment. Adroit declares success when changes are effectively executed and operational. For more information, visit www.adroitconsulting.com.
Adroit Consulting clients include:
Abbott Laboratories
Badger Meter
Bankers Life & Casualty
Bekins Holding Corp.
Blue Cross Blue Shield (HCSC)
Bosch Power Tools
Columbus McKinnon
DDN Pharmaceutical Logistics
Dearborn Capital Management
Elkay Manufacturing
Everpure (division of Pentair)
Focused Health Solutions
Acco Brands
Globe Union
Intermatic
Kerry Ingredients
Lions Clubs International
Menasha Paper
The Manitowoc Company
Philips Lighting
SourceMedia
Sunstar Butler
Synovate (division of Aegis Group,plc)
Woodhead Industries (division of Molex)
Yaskawa Electric Americas
Zebra Technologies
