NEW YORK – Epic Advertising (www.EpicAdvertising.com) was named one of the worlds most effective rebrands in the fifth annual ReBrand 100® Global Awards. ReBrand 100 is the highest recognition for brand rebuilding and redesign in the business arena, and is the only global, juried program of its kind. Epic Advertising’s rebranding encompassed an entire corporate website redesign which included added functionality, better messaging and use of technology and expansion of pertinent information. The rebranding occurred on the heels of the company’s office renovation in New York City, which was completed in early 2008.
“With the value of branding no longer a secret, the world becoming borderless, and the rate of information travel unbounded, assessing brand distinction and leadership is no easy task. The range of excellence in this year’s global pool was inspiring, and demonstrated the value of effective rebrands and the global commitment evident in solutions,” said Thebe Ikalafeng, CEO of South Africa-based Brand Leadership Group and 2009 ReBrand 100 juror.
To select winners, jurors reviewed the work which was required to transcend cosmetic changes. In addition to specific review guidelines they followed, strong consideration was given to execution and strategies that made an emotional connection, and met the stated objectives and needs of the identified target market. In true democratic fashion, a one-person entity had as much opportunity to be selected as did global organizations, since jurors were unaware of the brand strategist’s name and size when reviewing the projects.
Over 40 industries and 21 countries are represented among the 2009 winners. Some of the world’s best known branding consultants such as Interbrand, The Brand Union, DDB Canada, and more competed, as did in-house teams, small agencies, and representatives of multinational corporations. The jury panel, new each year, consists of a multidisciplinary mix of prominent, international, industry experts. The 2009 panel of 10 included CEO for InterbrandHealth Jane Parker, Burt Helm of BusinessWeek, and Creative Director of Australia-based Principals, Simon Wright.
“I am thrilled for our company in receiving this well-deserved honor,” said Michael Sprouse, Chief Marketing Officer for Epic Advertising. “When we re-branded the company and embarked on development of our corporate web presence, we had the singular goal of making the site itself the best, most informative, sleekest, easy-to-navigate B2B site in the industry. To have our names alongside some of the world’s most respected brands speaks volumes about the job we did in achieving our goal.”
Unique among other awards, “before” and “after” scenarios of each brand transformation are reviewed with details of the accompanying write-up on the approach. The rebrand could have been an enterprise-wide effort, a change in a single brand component, or a brand extension. Winning rebrands are showcased for inspiration and learning at www.rebrand.com.
About Epic Advertising:
Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers and agencies with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and over 38,000 publishers, Epic provides its advertising partners with performance and direct response marketing services, search engine marketing, media planning, branded marketing campaigns and targeted, worldwide online reach.
A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent Display, Search and Social Media consumer web traffic. Epic scales its solutions through enormous internet reach, technology and unparalleled industry expertise.
The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus), a 2008 Inc. 5000 company, and a 2009 ReBrand 100 winner.
Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.
About ReBrand™ and the ReBrand 100® Global Awards:
ReBrand is the global, online resource for case studies on the most effective brand transformations: the repositioning, revitalizing, and redesign of existing brand assets to meet strategic goals. Featured in such media as The Wall Street Journal, CNN Money, BusinessWeek, and Yahoo! Finance, ReBrand’s leading program, the annual ReBrand 100® Global Awards, has entry deadlines in late September of each year. To view winning case studies or to learn how to enter, visit www.rebrand.com.
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