Research and Markets: The Q1 2009 Comprehensive Report on European Advertising Market Monitor

DUBLIN, Ireland – Research and Markets has announced the addition of Screen Digest’s new report “European Advertising Market Monitor: Q1 2009” to their offering.

This quarterly report combines Advertising Intelligence data and analyst commentary covering economic prospects and advertising revenue forecasts, for 2009-2010.


* Following the acceleration of recession in 2008Q4, IMF forecasts for FY2009 have been dramatically downgraded in January.
* IMF is predicting GDP to be down heavily everywhere in Western Europe in 2009, between -1.7% (Spain) and -2.8% (UK).
* In 2008, adspend was already flat or negative in the Big Five.
* 2009 will be significantly worse: we currently forecast ad revenues to be down -6% to -12% across Western Europe.

European Advertising Market Monitor: Q1 2009 Key Topics Covered:

* Economic conditions: quarterly GDP growth
* Economic conditions: annual forecasts
* Overall advertising market forecasts
* Focus on TV advertising
* Europe’s Big Five market: France, Germany, Italy, Spain, UK

Companies Mentioned:

* M6
* TF1
* ProSiebenSat.1
* Mediaset
* Antena 3 TV
* Telecino

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