Firm Enhances Digital Media Division with Powerful New Means of Reaching and Interacting with Consumers Online
LOS ANGELES – Pacific Media Partners (www.pacificmediapartners.com), a full-service marketing communications firm that specializes in the interactive entertainment, consumer electronics and consumer products industries, introduced a suite of newly created social media tools designed to help companies use the Internet to drive awareness via direct interaction with consumers on blogs, forums, social networks and online video sites.
Employing the agency’s newly developed and refined Buzz Research, PN3 Rating System, and Buzz Interaction tools, Pacific Media Partners’ social media team delivers more ways for its clients to identify, target, and directly communicate with consumers than ever before. These tools, which are proprietary to Pacific Media Partners, allow a client to see how its products measure against competitors over time, learn more about existing consumer opinions, find out what share of social media space it currently has, and enhance PR efforts by learning where messages have the most impact. Most importantly, clients will save community managers’ research costs as Pacific Media Partners manages the critical job of guarding the client’s reputation online.
“The fact is, discussions about your company and its products are already taking place in community forums, on blogs, message boards, and social media sites, and it is imperative that our clients have a presence in these discussions,” said James Little, vice president, Pacific Media Partners. “Pacific Media Partners will help companies lead the effort to talk with consumers instead of at them, thus establishing their brands as ones that consumers can trust.”
With more and more print media outlets shutting down and/or laying off employees every day, the Pacific Media Partners leadership team recognized that traditional PR strategies alone were no longer enough to raise awareness and inform target markets.
“Achieving meaningful engagement on the Web is vital to eliciting behavioral changes in potential consumers,” continued Little. “By identifying influencers and then interacting with them regularly online, we can manage a company’s reputation, increase Web traffic and sales, generate customer loyalty, and even attract and retain talent. Throughout the process, we show our clients the direct benefit of their investment in social media communications, and how it is helping meet their marketing objectives.”
For more information on the Pacific Media Partners Social Media Division, visit http://www.pacificmediapartners.com/cap/sm.htm.
About Pacific Media Partners
Pacific Media Partners is a full-service marketing communications firm that specializes in launching new products and companies. As an extension of our clients’ marketing team, we help them communicate, advertise and market in order to achieve maximum brand exposure. From national and global efforts to targeted regional plans, our strategically planned and executed Public Relations, Social Media, and advertising campaigns offer our clients the tools they need to achieve measurable & meaningful results. Featuring an executive team with more than 50 years of industry experience, Pacific Media Partners manages a diverse portfolio of clients in the interactive entertainment, tech, and consumer products industries. For more information, visit www.pacificmediapartners.com.
