MONROE TOWNSHIP, N.J. – Due to decreasing sales growth, the pharmaceutical industry as a whole has seen a steady decline in consumer marketing budgets. At the same time, it has experienced an increase in both competition from generics and oversight by the FDA.
Mass media advertising has long been the cornerstone of brand-building in the US pharmaceutical market. However, in the current commercial and regulatory environment, brand managers are going to need to look for more targeted and creative solutions to both reach and retain potential patients.
In part 2 of CBR Pharma Insights’ two-part series on sales and marketing to the pharmaceutical industry, this consultancy-style report provides an overview of the challenges facing pharmaceutical companies as they market their products in 2009 and beyond. Opportunities for growth and innovation are discussed in the context of the evolving economic and political climate. CBR’s proprietary consumer marketing survey was used to support the consumer marketing analysis provided in this report.
Use this report to gain insight into:
The Challenges facing the pharmaceutical industry
The Changing Marketing Model
Spending on Consumer Drug Ads Continues to Drop
Promoting Brand Loyalty by Supporting Compliance
A Closer Look at the Consumer
Financial Considerations
Brand names vs. Generics
Marketing Smarter – Email, Text Messaging
Banner Ads and Sponsored Links
Future Directions
For more information about this report, please go to: http://www.cbrpharmainsights.com/inner/StrategicVisionProducts/CBRSV002pg.html.
About CBR Pharma Insights – CBR Pharma Insights is a strategic market research firm whose mission is to empower companies within the pharmaceutical industry to make the best business decisions possible through providing them with quality, innovative market research solutions. www.cbrpharmainsights.com
About StrategicVision – StrategicVision is a comprehensive report series that provides companies with a new, innovative way to stay ahead of the curve when looking to assess the key issues, trends and events taking place within the pharmaceutical industry. All reports use an in-depth, consultative-style presentation format which allows for them to be easily read, understood, and utilized for internal business needs. http://www.cbrpharmainsights.com/inner/SVall.html
