On demand, self service marketing and advertising portal delivers comprehensive technology, services, and administration tools
NEEDHAM, Mass. – Direxxis, Inc. (www.direxxismarketing.com), a leading provider of distributed marketing solutions, announces the latest release of dmEDGE, its award-winning distributed marketing platform that is delivered as a hosted web service. With dmEDGE 4.0, decentralized users can easily create, store, localize, execute and measure marketing and advertising communications in a self-service, closed loop environment.
dmEDGE is designed for ease of use. Even non-technical end users can initiate, deliver and track compliant, localized marketing and advertising programs through the dmEDGE intuitive, permission-based marketing portal.
“The dmEDGE technology platform is very sophisticated and unique in the marketplace because it provides an easy-to-use interface for non-marketers covering services and functionality historically supplied by multiple disconnected vendors,” said Anson Asoka, Constellation Energy’s Vice President of Customer Insights and Market Analytics. “It is the first application we found that links data, content and campaign execution functionality with the ability to customize messaging at the local level. We realized that this capability was exactly what we needed to maximize the results of our customer prospecting efforts.”
While enabling highly customized direct marketing and advertising programs, dmEDGE also ensures that corporate marketing best practices, legal compliance and brand standards are maintained. The step-by-step dmEDGE program workflows and turnkey execution take the guesswork out of these traditionally complex and time consuming processes.
A recent report from Forrester, Forecast: Global Enterprise Marketing Platforms: 2007 To 2013, written by senior analyst Suresh Vittal, supports the fact that marketers are demanding powerful tools that are also easy to use. In the report, Vittal stated, “Marketers want a more comprehensive application to make marketing more efficient, simplify measurement of results, and, most importantly, improve the customer experience.”
In order to deliver a positive return on investment, dmEDGE is organized into functional solution modules, allowing corporations to keep costs low by implementing only those modules and functions necessary to support current business objectives. If additional needs and opportunities arise, dmEDGE is designed to allow solution modules and programs to be easily added.
dmEDGE Benefits
* Rapid Implementation Plan: Highly configurable dmEDGE architecture offers rapid setup and deployment. A fully configured dmEDGE system can be implemented in less than two weeks.
* High Participation and Low Support: Self service guided program workflows and turnkey execution processes require minimal training and support and drive high user participation and adoption rates.
* Configurable Solution Toolkit: Designed to easily configure dmEDGE to support client-specific business needs and requirements, including data driven business rules and permissions, personalized user views and programs, and integration with existing systems (SFA, CRM, etc.), and programs.
* On-Demand Delivery Model: dmEDGE is deployed as a hosted service and accessed over the Internet using the SaaS (Software as a Service) delivery model. As such, customers only pay for the dmEDGE services they request, and it requires no client IT hardware/software maintenance or support.
William Fayerweather, Direxxis CMO stated, “The newest release of dmEDGE incorporates the best practices from Direxxis’ customer base with our leading edge marketing and advertising technology platform. We continue to define success by the measurable, positive return on investment dmEDGE delivers for our clients.”
“Our marketing automation strategy has already paid off since we rolled out the new dmEDGE solution,” said Asoka. “We have seen impressive results in a short time. Now, sales can access prospect lists themselves to pull leads, rather than waiting for internal data to be delivered to them from the back office. This saves our reps a tremendous amount of time, has increased their productivity, and more importantly, has resulted in an increase in conversions. We also have the capability to electronically push campaign data out to the sales force, such as prospect or customer lists and marketing materials.”
About Direxxis
Direxxis is a marketing services and technology company focused on enabling organizations to build great relationships with their current and prospective customers. dmEDGE is Direxxis’ on demand marketing and advertising portal which is specifically designed to support organizations with decentralized Sales and Marketing needs. dmEDGE delivers the technology, services, and administration tools necessary to allow corporate marketing to enable decentralized users to create, store, localize, execute and measure marketing and advertising communications in a self service, closed loop environment. More information is available at www.direxxismarketing.com.
