ShopAds™ Enables Performance-Driven Transactional Advertising for EyeWonder Clients
San Francisco, CA, April 20, 2009 —Adgregate Markets, the leading provider of performance-based transactional advertising technology, today announced a strategic partnership with EyeWonder Inc., an innovator in interactive digital advertising technologies and services, to offer advertisers a performance-driven, e-commerce-based advertising solution. Adgregate Markets’ ShopAds™ will enable EyeWonder to integrate e-commerce transactions into any advertising campaign. This allows consumers to browse, interact with, and purchase products directly within an EyeWonder-powered ad unit. The partnership offers EyeWonder clients an end-to-end advertising solution: from the creation and delivery of rich media and video interactive ad formats to transaction processing and conversion reporting.
“Advertisers have been looking for a performance-based ad solution that closes the gap between advertising and e-commerce, and ShopAds allow for a complete buying experience, from interest to product purchase, all within an interactive ad, said Michael Griffin, Executive Vice President of Marketing and Strategic Development at EyeWonder. “Together, we’re changing the way marketers approach e-commerce by integrating Adgregate’s ShopAds directly with EyeWonder’s leading interactive digital advertising solutions.”
“EyeWonder brings extensive marketing expertise and advertising client knowledge that will help us deliver impressive performance results for its advertisers using ShopAds,” stated Adgregate Markets’ CEO Henry Wong. “By partnering with EyeWonder, we’re bringing a complete end-to-end consumer shopping experience to their advertisers and ultimately, to the consumers.”
Adgregate Markets’ ShopAds™ will become an innovative addition to EyeWonder’s product and service offerings. By integrating EyeWonder’s interactive digital advertising solutions and services with Adgregate Markets’ ShopAds technology, advertisers can use any interactive ad format while also allowing consumers to complete purchases directly within that ad unit.
As a result, brand advertisers, direct response advertisers, and their agencies gain the ability to create an ad that has all the functionality of an e-commerce website and that can be distributed through multi-channel advertising campaigns. Advertisers also benefit from EyeWonder’s reporting features, which work in tandem with those of Adgregate Markets to highlight important campaign interaction, engagement performance and sales data; all of which are essential to measuring higher ROI in a performance-driven ad solution.
For more information about Adgregate Markets, visit http://www.adgregate.com.
About EyeWonder, Inc.
EyeWonder, Inc. is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder, Inc. has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Detroit. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company’s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.
About Adgregate Markets
Adgregate Markets is pioneering the world’s first fully transactional performance ad network, one that brings a frictionless shopping experience to consumers. ShopAds™ guide prospective customers from the point of discovery to the point of purchase entirely within the innovative ad widget. ShopAds™ are easily distributed through ad networks, blogs, and social networking communities simply by copying and pasting the widget code into any web environment. Adgregate Markets enables distributed commerce by helping advertisers easily turn banner ads into ShopAds™. Publishers can leverage Adgregate to enhance their advertising offering or become an affiliate by simply grabbing transactional ShopAds™ to publish on their sites. Adgregate Markets is a privately held San Francisco-based company and is venture-backed by leading investors. For additional information, please visit www.adgregate.com.
