Freshly from AdMonsters, here’s the training summer schedule you may be waiting for:
Ad Ops 204: Targeting & Tagging – May 13, 2009
Ad Ops 102: Workflow & Process – May 28, 2009
Ad Ops 206: Inventory Management & Forecasting – June 17, 2009
Ad Ops 204: Targeting & Tagging
Wednesday, May 13, 2009 – London, GB (Sign Up Here)
9:00am – 5:00pm
A site’s targeting structure affects your ability to forecast inventory, create sales products, and effectively monetise the content. Proper tagging implies more than merely plugging a site map into an ad server. A full understanding of technical infrastructure, company goals, and site setup is necessary in order to determine how to set up your ad infrastructure in the most efficient manner.
Sales teams drive revenue for online. In order to maximise what they can do, you must create products that are attractive to the marketplace. How you set up your ad infrastructure will determine what your sales staff can sell, the accuracy of your inventory forecasting, and, ultimately, your site’s overall yield.
In this course, you will learn how to interpret the needs of your sales staff to create online products and maximize your online revenue. Examples will be used from the three larger ad servers, DFP, OAS, and Atlas (formerly Accipiter) but all companies using any ad server will benefit. Various types of targeting methodologies will be discussed so that you can make informed decisions about your site’s structure.
Ad Ops 102: Workflow & Process
Thursday, May 28, 2009 – London, GB (Sign Up Here)
9:00am – 5:00pm
Workflow and Process for successful online advertising operations is becoming increasingly challenging to most companies. Ever increasing revenues demand mature, robust workflows to protect and maximise existing and new revenue. Changes both small and large can have a significant impact on improving the workflow and process of any ad operations team.
The focus of this educational workshop is to allow companies to bring to the table key workflow/process challenges currently facing them and to participate in moderated peer-to-peer brainstorming sessions.
Through this unique workshop format, participants will uncover solutions to various challenges in their workflow, learn how other ad operations teams handle those same challenges, and develop new ideas by unrestrained and spontaneous participation throughout the session.
Our goal will be to find feasible solutions to as many workflow and process challenges presented during the course of the afternoon as possible, as well as identifying best practices for key areas of online ad operations management.
Ad Ops 206: Inventory Management & Forecasting
Wednesday, June 17, 2009 (Sign Up Here)
9:00am – 5:00pm
This training session will aid ad operations professionals from publishers and ad networks to manage and forecast inventory more efficiently. Inventory management is one of the most complex areas of ad operations. This training session aims to remove the fear factors and confusion surrounding inventory management, growing confidence and insight instead.
This class starts with the basics of what inventory is and why inventory management is important. The session will go on to cover overselling, underselling, ad unit currency, manual systems vs. automated, inventory rules, ownership, data levels and combinations, impact of rich media on inventory, frequency capping, queries, reporting, forecasting. The session will also cover in house advertising, remnant inventory, sell through and yield analysis. The course will not provide detailed training on any specific inventory management or forecasting systems, it is aimed at increasing ad operations professionals understanding of inventory management to help day to day working.
