DUBLIN – Research and Markets has announced the addition of the “The Apps Store is Born: Smartphones Enable New Marketing and Advertising Opportunities Worldwide” report to their offering.
The Apple iPhone caused dramatic changes in the mobile market not only with its hardware but also with “real web” browsing and its application store. Those two factors have changed the way people user their phones and opened several new opportunities for marketers. This research focuses on quantifying the potential reach for mobile advertising on the advanced browsers used by smartphones as well as an all new category called application marketing.
The unique capabilities of smartphones along with their new usage models represent a rapidly growing market for mobile advertising and marketing. The report includes updated global forecasts for Windows Mobile, Android, Apple OS-X, Palm, Linux, and other handset operating systems. This research also includes survey data on changing consumer attitudes toward smartphones and smartphone usage compared with traditional cellphones.
Companies Mentioned:
* Medialets
* Mobile Posse
* MobiTV
* Transpera
* Zumobi
For more information including a full table of contents please visit http://www.researchandmarkets.com/research/885686/the_apps_store_is
