Experienced CMOs and Entrepreneurs to Dispel Myths on “Socializing Media,” Starting April 23
SEATTLE – A new podcast, hosted by experienced marketers, authors, industry pundits and entrepreneurs, debuted Thursday April 23, to bring insight to marketers eager to make sense of the noisy, often confusing discussions surrounding social media. Socializing Media, which airs on BlogTalkRadio.com at 12:00 p.m. Eastern (9:00 a.m. Pacific), and is available for download the second and fourth Thursday of every month, will feature lively debate on industry hot topics, upcoming trends and timely examples of both best and worst practices to provide a holistic view of social media.
“Socializing Media was born out of a desire to give marketers a venue to collaborate and share ideas,” said Steve Hershberger, principal and co-founder of ComBlu. “The goal of the podcast is to take high-level conversations out of the echo chamber and expose them to analysis and critique in a real and unscripted way.”
The podcast, free of self-promotion and insider jargon, will dispel myths and highlight successful social media case studies. It promises to serve as a reliable resource of information for both social media experts and novices.
“Companies of all sizes are rapidly making social media a business priority and relying on it as an effective means to connect with a target audience,” said Blake Cahill, senior vice president of marketing, Visible Technologies. “As companies continue to adopt social media practices, executives need to be well versed in the new media landscape and drive compelling programs in relevant ways to their customers.”
The podcast’s panel is composed of four marketing experts from wide-ranging backgrounds and opinions. The panel includes:
* Jonathan Salem Baskin is a brand marketing expert, author and blogger (DimBulb) who writes a column on leadership for Advertising Age and a column on brands and technology for InformationWeek. His book, “Branding Only Works on Cattle,” is based on his nearly 30 years working in the marketing trenches.
* Cahill, whose company, Visible Technologies, provides online brand management solutions, is a longtime technology, communications and consumer industries veteran. He is passionate about analyzing and exploiting the intersection of customer experience, brands and technology.
* Hershberger, who spent his career specializing in advocate and influencer marketing programs, has been instrumental in a number of important best-practice initiatives for online communities and word of mouth marketing. He co-founded ComBlu, a leader in community and influencer marketing and charter member of the Word of Mouth Marketing Association, in 2003.
* Sean O’Driscoll is president and “Ant Advocate” at Ant’s Eye View, a customer-collaboration company. He spent 15 years at Microsoft Corp., where he helped developed social media and community-based support models and led the global Microsoft MVP program, designed to award and recognize individuals in technical communities around the globe.
The debut episode will feature Emanuel Rosen, author of the national bestseller, “The Anatomy of Buzz.” Rosen recently updated his much-praised 2001 guide to word of mouth marketing to reflect today’s social media landscape and released “The Anatomy of Buzz Revisited” in February 2009. Future guests include George Neill, former senior director of worldwide marketing communications for Apple Inc., and Dawn Lacallade, digital media practitioner behind Dell Community Forums and Ideastorm and currently the SolarWinds communities.
The Socializing Media panel also will open the floor up to listeners via Twitter and will also welcome guests from across the marketing spectrum to join in for what is guaranteed to be a lively and informative discussion. For updates on topics and guests, or to join in the conversation, follow Socializing Media on Twitter at Twitter.com/SocializedMedia, visit the BlogTalkRadio show page and also search for the hashtag #SocializingMedia for conversations relating to podcast topics.
