NEW YORK – With mobile subscriptions expected to reach 4.3 billion in 2009 and to grow to nearly 5.4 billion by 2013, mobile communications have evolved from “nice-to-have,” to providing utility-like services. Wherever we are, they allow us to stay in touch, to be informed and entertained. With mobile services we can create, buy, sell, and share, find out where we want to go and what’s nearby, and even do our banking.
The trends driving these capabilities are evolving and include changing distribution models, greater choice of connected devices, faster networks and proliferation of mobile applications. All these choices highlight one of the biggest challenges facing the industry today: mobile services personalization.
ABI Research Mobile Services practice director Dan Shey comments, “Customers increasingly want a personalized experience with their mobile device and service. Service personalization involves not only allowing them to find and select the right mobile services and applications but also to control, monitor, and pay for mobile services in a way that best suits their needs.”
Senior analyst Jeff Orr adds, “Although the mobile consumer can be defined by mobile voice subscriptions and spending on messaging, web access and other mobile data services, those measurements are simplistic. Mobile consumers are increasingly defined by the applications they acquire to personalize their mobile experience, by their adoption of mobile broadband, their shopping choices, and how, when and where they use their mobile services.”
Informed choices about this complex mobile customer landscape are absolutely critical to strategists planning, creating, deploying and operating mobile services. Until now, however, no single forum has existed to pull together all the strands of information that go to make up a holistic picture of “the mobile consumer.”
To meet this challenge ABI Research has launched “The Mobile Consumer Research Service” which provides the most comprehensive view of the mobile consumer available today.
The Mobile Consumer Research Service (http://www.abiresearch.com/products/service/The_Mobile_Consumer_Research_Service) provides a comprehensive end-user view of the mobile consumer that is crucial to success in creating strategies for addressing this market. It presents mobile ecosystem companies with the entire landscape from regional traffic mapping, to application and content trends, to the emergence of personalization services.
It includes Research Reports, timely Research Briefs, ABI Insights, and analyst inquiry support.
ABI Research provides in-depth analysis and quantitative forecasting of emerging trends in global connectivity. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advise thousands of decision makers through research and advisory services in seven key practice areas. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
