Tony Wright and Derick Schaefer to Discuss Online Reputation Management on May 13, 2009
DALLAS – On May 13, 2009 at the Renaissance Hotel in Richardson, Texas the DFW Search Engine Marketing Association will be hosting a panel discussion on “Reputation Management – tools, tips and techniques for monitoring, protecting and defending brand reputations online.”
Panelist include Tony Wright, President of WrightIMC, and Derick Schaefer, Managing Director of Orangecast Social Media Marketing.
Tony and Derick will delve into the details of the strategies and techniques they have developed over the years to monitor and improve a brand or company’s reputation online. This presentation will provide practical examples and insights that every company should be aware of as they promote their brands online. Topics covered will include:
tools and techniques for reputation management,
practical examples of reputation management work for different companies,
strategies and tactics for crisis communications.
“Reputation Management is a fast growing segment of online marketing,” says Sean Jackson, vice president of the DFW Search Engine Marketing Association. Sean continues, “This presentation will be a hands-on detailed review of the key elements needed to protect and defend a brand’s perception online.”
Businesses and search marketing professionals that want to learn more about this fast growing area of search marketing should attend the DFWSEM event on May 13, 2009. To register online, go to http://www.dfwsem.org for more details.
About the Presenters
Tony Wright, President of WrightIMC
Tony has extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001.
As President of the Dallas/Fort Worth Search Engine Marketing Association, Wright is a sought after speaker at industry events, including Search Engine Strategies, E-tail and others. His frequent contribution of articles, columns and quotes to various national and trade publications are widely read and cited. Wright’s work for his clients has been recognized in several local and national award campaigns, including the Excellence in Interactive Marketing Award, the Katie Awards, Webawards and the PRweek awards.
Derick Schaefer, Managing Director of Orangecast Social Media Marketing
Derick Schaefer is the founder and Managing Director of Orangecast Social Media Marketing in Dallas, TX. Orangecast provides eMarketing solutions for a variety of industries including Reputation Management Services. As a part of their Reputation Management practice, Orangecast has successfully removed or displaced content on sites including CBS Televisions “The Insider,” RetailDish, TMCNet, and Hollywood Gossip.
Prior to founding Orangecast, Mr. Schaefer spent 15 years in the software and technology industry including a 10 year career at The Microsoft Corporation. While at Microsoft his roles included Principal Consultant for Microsoft’s Consulting Services Division and a Sr. Director of Technology and Services Sales for Microsoft’s Global Accounts Organization. During his time at Microsoft, Mr. Schaefer volunteered his time with the US Secret Service and the FBI in the investigation that amounted to Operation Avalanche—the largest and most successful prosecution against child pornography in US history. Ironically, the success of Operation Avalanche lead to a sequel effort by the UK called Operation ORE that turned out to be one of the largest law enforcement blunders in UK history which lead to reputation management issues for both the US and volunteers involved.
About the DFW Search Engine Marketing Association (DFWSEM)
The Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets monthly at the Renaissance Hotel in Richardson, Texas, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.
Initially founded in 2003, DFWSEM is the oldest and longest running local search engine marketing group/meetup in the country. Member agencies include DexterityMedia, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, WrightIMC, and Bridgepose. For more information, visit http://www.dfwsem.org.
DFWSEM is sponsored by Lead Maverick (http://www.leadmaverick.com).
Sponsoring DFWSEM
DFWSEM Association members cumulatively represent over $100,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or other opportunity, contact Tony Wright at [email protected].
DFWSEM Speakers Bureau
Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 214.210.6793.
The DFWSEM Association welcomes requests to speak to the group at [email protected].
