Initiates International Mobile Advertising Week by Offering Dollar-for Dollar Match
NEW YORK – To commemorate its first anniversary, and to thank the industry for helping it achieve a banner inaugural year, Mojiva is sponsoring the first International Mobile Advertising Week.
To mark both this milestone for the company and International Mobile Advertising Week, Mojiva will offer a special “dollar-for-dollar” promotion to all mobile advertisers. For every mobile advertisement placed on the Mojiva network between May 5 and May 12, 2009, the company will provide one free mobile ad. This lets marketers double their exposure while experiencing Mojiva’s easy-to-use tools and international reach to any mobile platform or device.
Using International Mobile Advertising Week to reflect on the changes and growth across the entire industry, the company will also host a moderated discussion on its blog. The blog is open to all members of the mobile marketing industry—ad networks, agencies, marketers, publishers, and more—who are encouraged to drop in and reflect on what’s happened over the past year to foster growth; opine on how to solve industry challenges; and share ideas with their peers on what the industry needs to do to accelerate mainstream adoption. The conversation will debut on the Mojiva blog, and will move to a threaded discussion board if needed.
“Mojiva’s first year in operation has been extremely interesting and exciting on so many levels,” says David Gwozdz, Mojiva’s CEO, and one of the founding members of DoubleClick. “Since launching last year, we have seen some exceptional milestones, as have our competitors. The industry is expanding quickly in terms of mobile web and app usage, and there is plenty of room for both improvement and financial growth. While the industry has really grown up a lot in this past year, there is much work to be done in order to make the mobile medium simple for advertisers. We are looking forward to doing our part to find solutions to that end.”
Bena Roberts, Editor and Founder of GoMo News, agrees, and says: “There is no magic in the mobile advertising industry. Brands have been told they need mobile advertising, but they haven’t been told why they need it and which results can be achieved. Avoiding illusion at this early stage of mobile advertising is vital, and advertising networks must focus on niche services, such as geo-location, a killer user interface, and easy to understand payment or billing methods.”
Mobile marketers can get more information about Mojiva’s dollar-for-dollar anniversary celebration online, and members of the mobile marketing industry can find the discussion on International Mobile Advertising Week on Mojiva’s blog.
About Mojiva
Mojiva’s powerful advertising platform makes it simple for marketers to reach customers via the growing mobile web. Based in New York City, the capital of the global advertising industry, Mojiva gives brand marketers, publishers, and businesses of any size everything they need to efficiently run and profit from mobile advertising campaigns. Mojiva has neatly packaged a rich array of easy-to-use tools, techniques, and analytics in a self-service mobile advertising platform that makes it easy for advertisers to reach buyers, and publishers to monetize their content. Mojiva’s mobile marketing network includes: NBC News, iSports, PoliticalWire, Mashable, HopStop, Mocospace, Harvard Business Review, Zannel, SnapMyLife, Billboard, Hollywood Reporter and many other premium publishers. Founded in May 2008, Mojiva is backed by Bertelsmann Digital Media Investments. The company can be found on the Web at www.Mojiva.com and its blog at http://blog.mojiva.com.
PRESS RESOURCES
Press contact: Jessica Hirsch, [email protected]
International Mobile Advertising Week: http://blog.mojiva.com/2009/05/uniting-mobile-advertising-industry-for.html
Dollar-for-Dollar promotion: http://blog.mojiva.com/2009/05/dollar-for-dollar-match-on-any-ads.html
Mojiva Web site: http://www.mojiva.com
Mojiva Blog: http://blog.mojiva.com/
Mojiva for Advertisers: http://www.mojiva.com/solutions/advertiser/
Mojiva for Publishers: http://www.mojiva.com/solutions/publisher/
Mojiva White Label Solution for Publishers: http://www.mojiva.com/solutions/whitelabel
