NEW YORK & BALTIMORE – Millennial Media, Inc., the largest and fastest-growing mobile advertising networks company in the U.S., announced that Wenda Harris Millard, President of Media Link, LLC, which provides strategic advisory services for companies involved in media, entertainment, marketing and advertising, has joined the company’s board of directors.
As a member of the Millennial Media Board of Directors, Ms. Millard will leverage her expertise in the digital advertising industry to provide guidance on the company’s strategic direction and expansion plan.
“I am excited to join the board of directors of Millennial Media, whose technology, expertise, and customer base makes it the premier mobile advertising network,” said Ms. Millard. “Mobile advertising is poised to take off in the next few years as the industry continues to mature and the customer adoption of smart phones increases. It’s a great time to get involved and help the accomplished executive team of industry pioneer Millennial Media.”
Ms. Millard brings more than two decades of expertise in both the online and advertising industries. Before Media Link, Ms. Millard served as Co-CEO of Martha Stewart Living Omnimedia (MSLO), where she oversaw the company’s publishing, Internet and broadcasting divisions. At MSLO, Millard drove the company’s creation of cross-platform programs for marketers in TV, digital, magazines and radio and is credited with elevating the company to its number one position in percent of revenue derived from digital advertising.
Prior to MSLO, Millard held positions including Chief Sales Officer at Yahoo!, Chief Internet Officer at Ziff-Davis Media and Executive Vice President and co-founder of DoubleClick. She has received numerous industry accolades, including the 2007 John A. Reisenbach Award for Distinguished Citizenship and the 2006 Advertising Person of the Year Award from The American Advertising Federation. In addition, Ms. Millard recently served as the Chair of the Interactive Advertising Bureau (IAB).
“Having someone of Wenda Harris Millard’s stature join our board of directors is not only great validation for Millennial Media, but for the future growth of the mobile advertising space as well,” said Paul Palmieri, president and CEO of Millennial Media. “Right now, we are in a critical time in the industry’s growth. Advertisers’ use of the reach and engagement available in mobile has become mainstream. Wenda’s deep industry knowledge and credentials will help us expand and cement mobile’s role in the overall media mix.”
About Millennial Media, Inc.
Millennial Media, the largest and fastest growing mobile advertising networks company in the U.S., offers the only true, end-to-end platform for mobile advertising – with full-service and self-service solutions designed to meet a vast spectrum of marketing objectives. With rich post-click solutions for engaging user experiences, the MBrand™ network for targeted audiences across premium content, and Decktrade™ for large-scale performance campaigns, Millennial Media’s suite of solutions will meet any advertising need. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. For more information, please visit http://www.millennialmedia.com or follow us on Twitter at www.twitter.com/millennialmedia.
