Four countries to join IDG TechNetwork this spring
FRAMINGHAM, Mass. – The rapidly growing IDGTechNetwork (www.idgtechnetwork.com) in the U.S. is adding IDG subsidiaries in Germany, Sweden, Spain, and India to the ad network. IDG Communications U.K. joined the IDG TechNetwork last summer. Since its launch one year ago, the network has grown to more than 150 non-IDG Web sites with more than 40 million unique visitors per month.
“This expansion provides technology marketers with access to an unparalleled audience of IT professionals and tech enthusiasts in several countries,” said Peter Longo, CEO, IDG Syndication and Networks. “With 30 channels to choose from advertisers can be very selective among enterprise, tech enthusiasts, and gaming and entertainment audiences.” The IDG TechNetwork complements the reach of IDG media brands in more than 90 countries.
The success of the U.S. and U.K. TechNetworks and the increasing popularity of ad networks led to this international expansion. Chris Byers, founder of Edugeek.net , one of IDG TechNetwork’s first publisher members in the U.K. said, “Working with IDG has worked out very well. We feature relevant campaigns at good rates and are able to harness IDG’s global reach and international sales forces to monetize our overseas traffic most effectively.”
IDG TechNetwork U.S. will lead the international expansion in conjunction with IDG subsidiaries that will handle ad sales and recruitment of publishers. Marketing programs include contextual and behavioral targeting, roadblocks and sponsorships, video ads, newsletter sponsorship, and lead generation.
Research Shows Ad Networks a Major Part of Tech Advertising Plans
In an online survey of 136 marketers and agencies in the U.S., 79 percent reported that they used ad networks last year and 85 percent plan to advertise in them this year. The IDG Research Services survey (http://tinyurl.com/cybksm) conducted last December found online advertising spending on networks is expected to rise from more than 21 percent in 2008 to 23 percent in 2009. Almost two-thirds of the respondents planned to work with vertical networks this year.
About International Data Group (IDG)
International Data Group (IDG) is the world’s leading technology media, events, and research company. IDG’s online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 300 magazines and newspapers. Media brands are in more than 90 countries and include CIO, CSO, Computerworld, GamePro, InfoWorld/TechWorld/TecChannel, Macworld, Network World, and PC World. The company’s lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.
IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, OpenSource World, E3 Expo, DEMO, Storage Networking World, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 1,000 IDC analysts in more than 100 countries provide global, regional, and local expertise on technology and industry opportunities and trends.
Additional information about IDG, a privately held company, is available at http://www.idg.com.
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