SAN FRANCISCO – PremiumChannels.com announced the introduction of Premium Campaign Echoes™ (“Echoes”) which is a process that utilizes Beyond the Banner methods to reinforce campaign messaging of the banner placements for online display advertising campaigns.
“PremiumChannels.com has developed a platform proven to deliver tangible results with our Echoes process,” said PremiumChannels.com founder Ken Margolis. “With the Online Advertising Industry striving to prove the value of its media, our method has been proven to increase click-through rate and conversions with measurable results.”
The Premium Campaign Echoes™ process is a unique service offering, working directly with short and mid tail websites integrating an advertiser’s messaging that “echoes” the banner creative.
Take over ads are a major feature that provides 100% share of voice on key site pages, allowing for the client to see their ads live on the sites in a traditional true branding opportunity.
Additional components include:
* Product editorial placements seeded in the website to educate the site’s audience about the offer
* Site Newsletter product placements and editorial mentions
* Blog product placements and editorial mentions
* Text links promoting the advertiser’s message
* Promotions with a viral component that will receive a greater response than the individual ad placement alone
PremiumChannels.com is made up of 45 vertical channels, with the sites represented generating over 450 million monthly US visits with 19 billion page views as verified by a 3rd party.
Aggregating short, mid and long tail sites by their niche, PremiumChannels.com then presents and assembles third party traffic and demographic data on a unique Premium Channel URL, making it simple for media buyers to review. Advanced targeting, guaranteed share of voice with fixed positions on top niche sites, combined with messaging integration and viral promotions make PremiumChannels.com unique in the market.
PremiumChannels.com is the newest brand from Premium Network, Inc. Headquartered in San Francisco, the company was founded by Ken Margolis in 1994 and is one of the oldest online media companies. For additional information he may be reached at (415) 575-1444.
