HOBOKEN, N.J. – To help readers navigate today’s daunting transformation of the marketing and social media landscape, John Wiley & Sons, Inc. (NYSE:JWa) (NYSE:JWb) announced the signing of a new book series with David Meerman Scott, one of the most influential marketing strategists. The New Rules of Social Media book series will be based on Scott’s award-winning BusinessWeek bestseller, The New Rules of Marketing and PR, and will be written by leading online marketing and social media experts chosen by Scott in collaboration with Matthew Holt, Publisher, Wiley.
Grounded in the revolutionary marketing philosophy presented in The New Rules of Marketing and PR, each book in the series will provide executives, entrepreneurs, and marketing professionals with a deeper understanding of the changing online marketing landscape. Scott will provide a foreword to each title.
The New Rules of Marketing and PR, originally published in 2007, is considered one of the best books of all time by BNET.com, and was selected as “author’s choice” in the 800-CEO-READ best business books of 2007 awards. In a starred review, Publishers Weekly described it as “an excellent look at the basics of new-millennial marketing.” To announce the series, Scott speaked at the Wiley booth at Book Expo America 2009 in New York City on Saturday, May 30.
“The New Rules was ahead of its time, one of the first books to explain how new media works,” says Matthew Holt. “David’s understanding of the online marketing world is unprecedented, making him the ideal choice for this series.”
The first book in the series is scheduled for publication in October 2009, and will be titled Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah, founders of HubSpot, an internet marketing company. “I chose Brian and Dharmesh to write the first book in the series because they are social media marketing pioneers from whom all can learn,” says Mr. Scott. “Inbound Marketing builds on the work of The New Rules with practical advice on how to take advantage of the internet to ‘get found’ by more customers.”
The second book in the series is titled Get Seen: Online Video Secrets to Building Your Business by Steve Garfield, a media advisor, video producer, and new media teacher, currently scheduled for publication in December 2009. “Steve is a videoblogging pioneer, and has a rabid base of fans,” Mr. Scott says. “His engaging writing style and video expertise is perfect to help readers understand the power of online video.” A third title is slated for early 2010.
David Meerman Scott is a marketing strategist, keynote speaker, and seminar leader. He is also the author of World Wide Rave (Wiley, 2009) and Tuned In (Wiley, 2008), and was formerly a VP of marketing for two publicly traded technology companies, as well as Asia marketing director for Knight-Ridder.