Leader in Fitness Advertising Industry Increases Digital Footprint While Expanding into Health Education Content
NEW YORK – Zoom Media & Marketing, a leading provider of targeted & digital out-of-home media and promotional programs for brand advertisers in the United States and Europe, announced its acquisition of the Wellness Health Education Network (WHEN), a 255 venue digital signage network located in high-end fitness centers across the US. WHEN broadcasts engaging health and wellness information, lifestyle tips, facility-specific announcements, and advertising messages to help fitness members proactively manage their health via digital displays located in common areas.
The acquisition expands Zoom’s network of fitness facilities to over 1,350 digital venues across the United States in 123 DMAs and over 2,000 worldwide. Zoom plans to integrate the WHEN content platform into its existing ClubCom network, the fitness industry’s leading digital entertainment and digital signage platform.
“We are thrilled to acquire the leading provider of health and wellness editorial to fitness facilities,” said Dennis Roche, President of Zoom Media & Marketing. “Health and wellness is the defining ethos of the health club environment. Venues and patrons alike find this information engaging and useful. It will be an outstanding complement to our existing programming content.”
The integration of the WHEN content also provides an additional platform for advertisers and sponsors to leverage across Zoom’s digital fitness offerings. “Health and wellness information is a big area of growth for advertisers,” said Dan Levi, Zoom’s SVP of Digital Media & Strategic Partnerships. “WHEN provides Zoom’s advertisers with relevant editorial content targeting health conscious consumers during a heightened state of awareness.”
WHEN is the third significant business acquired by Zoom over the past fourteen months. Last March, Zoom acquired Alloy’s 2,000 venue nightlife media business. In September 2008, Zoom acquired ClubCom and its expansive global digital fitness platform. Adding to its capital reserves, in March 2009 Zoom raised $30MM from ABS Capital Partners. Overall, Zoom now operates digital media networks in over 2,750 domestic venues spanning the top 90 DMAs in the United States and static billboards in over 8,000 venues in North America. Zoom is the clear market leader in the fitness and nightlife media industries. Zoom also operates media networks in over 500 family entertainment venues and an extensive sampling and promotional business.
“The digital tide continues to rise amidst the downturn of other traditional media platforms. This is the ideal time to invest in targeted, relevant digital networks.” said François de Gaspé Beaubien, Chairman & CEO of Zoom Media & Marketing. “We are extremely pleased to offer advertisers more diversified digital content as well as expand into additional great fitness venues.”
About Zoom Media & Marketing
Zoom Media & Marketing operates indoor networks in over 10,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 25,000 digital screens and over 55,000 billboard locations Zoom reaches over 100 million monthly viewers. Zoom is owned by the de Gaspé Beaubien family and ABS Capital Partners. For more information, please visit www.zoommedia.com.
