NEW YORK & LOS ANGELES – Mojiva announced that it has hired Branden Claisse to serve as Director of Business Development and Media Sales. Based in California, Claisse will help expand the mobile advertising firm’s geographic reach by adding a Los Angeles office to its current locations in New York City and Boston. Claisse will be responsible for helping to build Mojiva’s Premium Mobile Marketing Network with new advertisers and publishers, as well as introducing Mojiva to key brands and digital agencies on the West Coast.
“We are very excited to bring Branden on board,” says Dave Gwozdz, Mojiva’s CEO, and one of the founding members of DoubleClick. “His experience and success in the mobile industry will bring tremendous value to the Mojiva team. In addition, we’re looking forward to increasing our presence on the West coast as we continue to strategically expand our footprint.”
Claisse comes to Mojiva with more than 10 years of experience in the mobile and advertising industries. Most recently, he served as the Head of Publisher Acquisition and Advertising Solutions for Nokia, where he was responsible for building Nokia’s global media network and providing advertisers with mobile advertising solutions. Prior to Nokia, Claisse spent time as Director of Sales at Crisp Wireless and Director of Business Development at Proteus Inc., now known as 2ergo.
“I’ve been in this industry for a long time, and I really believe that Mojiva’s platform solves many of the challenges both publishers and advertisers currently have with mobile marketing,” says Claisse. ”Offering publishers, advertisers and agencies the choice to work with either their Premium Network or their simple, self-serve platform, positions Mojiva as a valuable solution provider for a wide variety of companies and needs. I’ve seen a lot of excitement about this platform so far, and I’m excited to help build the network on the West Coast.”
Mojiva’s powerful advertising platform makes it simple for marketers to reach customers via the growing mobile web. Based in New York City, the capital of the global advertising industry, Mojiva gives brand marketers, publishers, and businesses of any size everything they need to efficiently run and profit from mobile advertising campaigns. Mojiva has neatly packaged a rich array of easy-to-use tools, techniques, and analytics in a self-service mobile advertising platform that makes it easy for advertisers to reach buyers, and publishers to monetize their content. Founded in May 2008, Mojiva is backed by Bertelsmann Digital Media Investments. The company can be found on the Web at www.Mojiva.com.