Pluck Announces Industry Leading Tools to Measure Social Media Performance

Customer-driven Solution Helps Organizations Better Understand their Online Communities

AUSTIN, Texas – Pluck® Corporation, the leading provider of integrated social media solutions to top digital destinations, announced its new analytics tools for the Pluck® SiteLife® platform. Available immediately, SiteLife Analytics helps Pluck customers make better business decisions by having access to actionable intelligence about their Web site’s users, content and interactions. With this information, organizations can allocate resources more effectively and uncover new monetization opportunities through social media.

“As social media has exploded on Web sites all over the world, Pluck has fueled market adoption by providing the leading enterprise platform to over 400 global customers,” said Steve Semelsberger, senior vice president and general manager of Pluck, a subsidiary of Demand Media. “From this leadership position, we have partnered with our customers to develop a new suite of tools that provides critical insight to a variety of key business stakeholders, including executives, marketers, editors, site administrators and community managers.”

As publishers, brands and retailers continue to experience adoption and acceptance of their online communities, an additional level of sophistication is required to better understand and manage that growth. SiteLife Analytics makes it possible for management to discover popular content, track and measure community growth, identify valuable users and community hotspots. This information is delivered via core activity reports in an intuitive, graphical dashboard with a flexible range of additional output formats. In conjunction with Pluck’s highly experienced Account Services teams, SiteLife Analytics is the basis for taking measurement, analysis and action-ability even further with detailed engagement mapping and dollar-level ROI modeling.

“Our feedback to the Pluck team has resulted in new features and functionality in SiteLife,” said Jordan Gold, vice president of products and content for Freedom Interactive. “SiteLife Analytics is an important step forward in enabling organizations to measure ROI. We expect that SiteLife Analytics will help us identify hotspots of activity that could become new opportunities for sponsorship and advertising.”

SiteLife Analytics also provides publishers with multiple Web sites with the option to aggregate social media intelligence from various properties into one centralized analysis platform. An integrated reports archive powers an unlimited scope of analysis with a lifetime of community data available for customized segmentation and data mining.

Pluck SiteLife offers comprehensive social media capabilities and is broadly deployed on more than 400 leading digital destinations. Pluck capabilities are seamlessly integrated via easy-to-deploy widgets and a robust set of platform-level APIs that allow site publishers to tailor social media experiences to the needs of their distinct audiences.

About Demand Media

As the leader in distributed social media, Demand Media™ makes possible more than 3 billion conversations every month. Demand Media’s Pluck enterprise group delivers world-class platform technology and services for integrated social media and currently powers community for leading digital destinations including BSkyB, Condé Nast, Discovery Communications, Kraft, the NFL, RealNetworks, Whole Foods Market, and The Washington Post. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK.