Expert in Analytics to Advance VideoEgg’s Optimization Technology and Lead Research Efforts to Quantify the Value of Ad Engagement
SAN FRANCISCO – VideoEgg, the rich media ad network that guarantees brand engagement, announced the appointment of Phil O’Neill as director of network analytics. O’Neill will be responsible for advancing VideoEgg’s optimization solutions, which enable the company to maximize brand engagement, quantify the value of performance-driven ads and develop data-driven design methodologies.
O’Neill brings to VideoEgg extensive experience in developing algorithms that maximize yield, target ads, find clicks and actions, pace campaign spending and report meaningful metrics. His recognized expertise in analytics will help further drive VideoEgg’s leadership position in data-driven ad optimization.
“The market is hungry for an understanding of what influences online ad engagement and how to improve results for brand advertisers,” said Matt Sanchez, CEO of VideoEgg. “Phil’s background in data, optimization and research add critical expertise to the VideoEgg team as we continue to make great progress on these fronts.”
In his role, O’Neill will continue to build AttentionRank, a new optimization approach introduced in May 2009 that identifies when and where users are most receptive to a brand’s message—evaluating media not on an impression basis but on its ability to capture attention. In addition, O’Neill will be responsible for evaluating the relationship between performance metrics and design characteristics in order to develop data-driven design methodologies for the company’s creative studio. He will also focus on quantifying the ROI, purchase intent and value of performance-driven ads.
Before joining VideoEgg, O’Neill was a technical director of research and development for Advertising.com. Prior to Advertising.com, he worked for several years as an independent consultant solving operational business problems with optimization software for clients like Siemens, United Airlines, Verizon, Johnson & Johnson and Toyota.
About VideoEgg, Inc.
VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 600 leading sites, blogs, and gaming sites, as well as social and mobile applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.
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