Algorithm increases conversion, engagement and ROI through high-impact, automated personalization
BOSTON – Amadesa (www.amadesa.com), the first company to deliver end-to-end Web site testing and personalization solutions to improve conversion and engagement activity, announced at the Internet Retailer 2009 Conference & Exhibition the launch of its automated, site-side Behavioral Targeting capability. The algorithm analyzes hundreds of anonymous user data points in real time to learn which campaign promotion, category image or other content element is most compelling and automatically matches the best content to each visitor to drive engagement.
Behavioral Targeting is the latest addition to the Amadesa Customer Experience Suite and represents a powerful extension of Amadesa’s personalization continuum. Smooth Fitness, the number one online retailer of home fitness equipment and a “Top 500” e-retailer as ranked by Internet Retailer, is among a select group of Amadesa customers already utilizing Amadesa’s Behavioral Targeting. Smooth Fitness achieved a 78 percent aggregate click-through rate increase and a nearly 20 percent increase in average order value as a result of Amadesa’s Behavioral Targeting.
“Amadesa’s site-side Behavioral Targeting algorithm goes above and beyond how most marketers define personalization by incorporating principles more commonly seen in advanced advertising solutions and applying them on marketers’ sites,” explained Rita Brogley, Amadesa’s CEO. “Although the technology is among the industry’s most sophisticated, the integrated user interface makes Behavioral Targeting easy to implement with little follow-up required of the marketer. This truly automated personalization creates micro-segments to engage consumers more quickly and take them deeper into the site to ultimately improve conversions and engagement.”
Amadesa’s Behavioral Targeting key features and marketer benefits include:
* An algorithm that anonymously collects hundreds of user data attributes, including time of day, day of week, IP address, referring URL and more
* In-session updating which captures visitors’ actions and behaviors, incorporates them into personas and acts on these findings in real time
* A sophisticated, yet easy to use, interface with actionable reporting that allows marketers to compare Behavioral Targeting traffic with a control group to track the results of the algorithm
* A quick preview function which lets marketers easily view content options prior to launch
In addition, Amadesa has made significant updates to its Customer Experience Suite, including:
* A Global Control option which allows marketers to measure ROI more accurately and effectively for all Amadesa activity performed on the site, in addition to individual test metrics
* The ability to conduct cross-site A/B and multivariate tests on all pages of the site to identify the most effective elements in navigation, display and other areas
* A “Pick the Winner” feature for A/B testing to optimize the best content or creative in each test wave by automatically removing the worst performing versions according to specific marketer preferences
“Most e-businesses focus on engagement metrics and acquisition events as their key performance indicators,” added Brogley. “By providing customers the most relevant individual experience, marketers can ensure ROI objectives are not only met but exceeded.”
About Amadesa:
Amadesa is the first company to deliver a Software-as-a-Service (SaaS) solution focused on delivering a dynamic Web site of one through personalization and automated content delivery. The Amadesa Customer Experience Suite offers end-to-end testing and personalization products to help online businesses maximize revenues, enhance customer engagement, increase conversions and improve marketing ROI. Learn more at www.amadesa.com.
