Partnership Provides Enhanced Cross Channel Delivery and Stronger Accountability for Clients
NEW YORK – MediaCom announced a partnership with Eyeblaster, the leading independent provider of integrated digital advertising solutions, to streamline its campaign management and reporting capabilities. Working with MediaCom, Eyeblaster will provide 3rd party ad serving support for Lifeline, Mediacom’s proprietary campaign management solution, to ensure the delivery of digital advertising inventory across channels, and bring better accountability and scalability to integrated campaigns.
“As the industry matures, our clients’ digital initiatives are becoming more complex and multi-platform. By partnering with Eyeblaster, we feel we are better able to provide our clients with seamless, verifiable reporting for the customized, integrated digital solutions provided through Lifeline,” said Lowell Simpson, Sr. Partner, Media Systems and Technology. “We feel Eyeblaster shares our commitment for innovation and accountability, which allows us to better deliver the efficient and accurate reporting that our clients demand.”
According to a recent study from Eyeblaster and TNS on the state of digital advertising, nearly 12% of media and advertising agency executives already compare cross channel performance data, while about 50% of marketers cite that they’d like to do it more often, but rarely do because of related complexities in the process as well as a general lack of confidence in the numbers and metrics.
“Technology can play a much more substantial role in addressing today’s advertising challenges,” said Gal Trifon, CEO and Co-founder at Eyeblaster. “We are excited to be working with Mediacom on improving cross-channel communication and meeting the growing demand for better ROI.”
The research conducted around the state of digital shows that marketers expect total digital marketing spending to grow by 30% in the next two years with a third of the market experiencing growth over 50%.
For more information, visit www.mediacom.com or www.eyeblaster.com.
About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.
In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com
About MediaCom
MediaCom is one of the world’s leading Media Communication Specialists, with U.S. billings exceeding $7.5B (RECMA, projected 2008). Our “People First >> Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers –at the core of our business leads to optimum business results. Our capabilities and expertise span a variety of disciplines, including: Media Strategy and Planning, Media Buying, Consumer Insights and Analytics, Business Science, MediaCom ESP (Entertainment, Sports, Partnerships), Branded Entertainment, Retail, Direct Marketing and MediaCom Multicultural. In addition, MediaCom Interaction – the digital power behind MediaCom – is positioned to help our clients successfully compete in a digitally-driven world. Our diverse client portfolio includes Allergan, Audi, ConAgra Foods, Dell (in conjunction with WPP), Diageo, Glaceau, GlaxoSmithKline, Hasbro, JetBlue, LVMH, Michelin, Nokia, Royal Dutch Shell, Royal Bank of Scotland, Staples, Volkswagen of America, Warner Bros. and Warner Bros. Home Video, among other notable marketers.
MediaCom is wholly owned by WPP and part of WPP’s GroupM, the world’s largest and leading full-service media investment management group. For further information, visit www.mediacom.com.
