Alvenda’s Merchants can Now Reach 90% of Online Consumers in the U.S. with Alvenda Shoplets™ Enabled by Microsoft Rich Media Certification
MINNEAPOLIS – Alvenda, Inc., the only ecommerce-enabled advertising solution for merchants, announced the company has achieved certification as a third-party rich media vendor on Microsoft Media Network.
Alvenda’s clients can now open millions of stores across the Microsoft Media Network. Customers are able to conveniently order merchandise and services from Alvenda Shoplets™ (shop-able advertisements) without getting “clicked off” the Web site they were browsing.
Alvenda Shoplets are brand-consistent rich media ecommerce stores that are published across many of the Internet’s most visited Web sites in the form banner ads. The Shoplets are highly interactive, easy to use, and designed for the needs of the “on-the-go” consumer – specifically those customers looking to make a quick purchase. The retailers’ entire product assortment is available to shoppers through fast navigation and search capabilities. The checkout process is streamlined to capture impulse buys and supported by secure encryption technology verified by VeriSign.
“We are pleased to receive rich media vendor certification from Microsoft. This is a major milestone in Alvenda’s growth as an ecommerce-enabled advertising solution for retailers,” said Wade Gerten, CEO, Alvenda. “Our certification with Microsoft dramatically extends the reach of our merchant’s campaigns.”
Alvenda’s participation on Microsoft Media Network combines the industry’s latest innovation in highly “targeted and transactional” rich media with Microsoft’s broad reach. As part of the certification, Alvenda worked with Microsoft to ensure that all Alvenda ads meet Microsoft’s policies, specifications, and performance requirements.
“Alvenda has an innovative and valuable solution for retailers that want to be able to not only interact but transact with their customers across the Web. With Alvenda, retailers can now deliver a better brand experience through premium display advertising on a very cost effective basis,” said Tom Kersten, Microsoft Advertising’s Director of Sales for the Retail, Telecommunication, and Technology verticals.
Alvenda helps merchants achieve the following benefits:
Increased Sales – Alvenda’s software and services enable merchants to generate incremental revenue by engaging customers with a highly interactive shopping experience wherever they are on the Web.
Low Risk – Alvenda’s revenue share pricing model eliminates ROI risk and can be configured to deliver a return on advertising spend that is better than search advertising.
Customer Loyalty – Each shopping experience seamlessly incorporates the merchant’s brand and drives customer loyalty. Customers frequently return to the merchant’s Web site directly next time they want to shop.
Speed to Market – Alvenda can launch a merchant in as little as four weeks and does not require IT resources from the merchant.
“We believe the majority of future online sales will happen offsite. Customers will be able to shop with brands wherever they happen to be whether they’re on MSN, Facebook, or a favorite blogger Web site,” added Gerten. “With innovative partners like Microsoft, Alvenda is moving commerce forward to these touch points and is generating remarkable sales results.”
Visit www.alvenda.com for a more detailed customer success story.
About Alvenda
Alvenda operates a commerce-enabled advertising network for merchants consisting of premium publishers, bloggers, subject matter experts, and even customers themselves. With Alvenda, everybody sells! Alvenda enables merchants to generate profitable revenue by targeting, advertising, and transacting with customers across millions of locations on the Web. Alvenda is a privately-funded company headquartered in Minneapolis, MN. Alvenda was founded in 2008 by three executives with past expertise in merchandise optimization software at Oracle Retail, online retail marketing at Target.com, and interactive advertising at Ogilvy Interactive. For more information on Alvenda, visit www.alvenda.com.
Alvenda and the Alvenda logo are trademarks or registered trademarks of Alvenda, Inc. in the United States and/or other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.
