SAN JOSE, Calif. – At the Search Engine Strategies (SES) Conference & Expo, Click Forensics®, Inc. unveiled a new traffic quality dashboard that helps ad networks and publishers more easily pinpoint good and bad online advertising traffic sources. A feature of the Click Forensics traffic quality management platform, the dashboard is designed to help clients better manage downstream publishers and affiliates and adjust online traffic sources and campaigns to improve quality and performance goals.
“Our new dashboard provides a powerful and simple way for ad networks and publishers to figure out who’s sending bad traffic and who’s sending good traffic to CPC and display ads,” said Paul Pellman, CEO of Click Forensics. “Ad networks and publishers can use the information to increase the quality of traffic they deliver, resulting in improved advertiser retention and spend.”
The new Click Forensics dashboard is accessible via web browser and can be used to identify, filter and block traffic that shouldn’t be billed or paid for. Ad networks use the tool to determine which publishers are reliable traffic sources. Publishers can leverage the dashboard to monitor traffic quality from affiliates and sub-publisher sites so they can deliver better results for advertisers. Other high-level features include:
* Click Type Identification – identifies 15 different categories of click types, including click fraud, out-of-geo clicks, double-clicks, volume spikes and sources of publisher collusion-fraud. In addition, it pinpoints sources of botnet attacks and spiders as well as traffic from co-location facilities.
* Traffic Source Scoring – scores individual sources of online advertising traffic so publishers and ad networks can view the overall traffic quality they’re experiencing at any given time. Users can drill down into specific publishers, sub-publishers and advertisers for detailed information on click quality sources and destinations of high- and low-quality traffic.
* Web Site Screening Tool – provides publishers and ad networks with a consolidated view of all publicly available information on a particular web site’s traffic quality, including WHOIS and registrant information as well as one-click access to traffic volume statistics from Alexa and Compete. In addition, it includes up-to-date traffic quality data collected from the Click Forensics community.
* ‘Movers and Shakers’ View – flags traffic sources with significant changes in volume or quality. The information can be used to alert publishers and ad networks of potential areas of concerns as well as traffic sources that have significantly improved or degraded in quality.
The Click Forensics traffic quality management platform allows ad networks, online advertisers, agencies and publishers to protect themselves against poor quality traffic, while targeting and delivering traffic sources that are more likely to convert into sales. The power of the platform is derived from monitoring online media traffic across over 300 ad networks as well as billions of clicks from top search engines, leading publishers and advertiser web sites – providing the most complete and holistic view of search and online advertising traffic quality. Combining more than three years of industry online advertising data and patent-pending heuristics to measure and score traffic quality in real-time, the best and worst traffic sources are flagged so advertisers, publishers and ad networks can select only the kind of traffic they want in order to improve the overall performance of online campaigns.
For more information on the new Click Forensics online advertising traffic quality dashboard, visit booth #321 at SES San Jose or www.clickforensics.com.
About Click Forensics, Inc.
Click Forensics is the industry leader in scoring, auditing and improving traffic quality for the online advertising community. Click Forensics provides traffic quality management solutions for leading online advertisers, publishers and ad networks, including companies such as Yahoo!, eBay, Progressive Insurance, Experian, Nextag, Infospace, Turn, Traffic Engine, Vegas.com and many others. The company also publishes the Click Fraud Index®, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. More information on Click Forensics and its offerings is available at www.ClickForensics.com.
Click Forensics and Click Fraud Index are registered trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
