Pre-Tour Mobile Messaging and Filter-by-Carrier Technology Provides Tour Organizers with the Ability to Send Tailored SMS Messages to Festival Attendees
ARLINGTON, Va. – 2ergo, a leading international provider of integrated mobile products and services with a focus on mobile marketing, mobile business solutions and mobile entertainment, and AT&T’s Youth Marketing Group announced a joint venture to promote the annual Vans Warped Tour, a popular music and sports festival featuring some of today’s hottest bands and most talented extreme sports athletes.
As part of the agreement, the AT&T Youth Marketing Group will utilize 2ergo’s Mobile Campaign Manager technology to manage pre-tour text messaging campaigns to concert enthusiasts who opt-in via their mobile devices. By texting the words “WARPED VANS 09” to short code 826709, consumers can then enter their city of choice to receive customized Warped Tour exclusive stage schedules, information regarding contests and more.
“We’re excited to again be providing AT&T and the Vans Warped Tour with the means to easily and effectively reach their customers and fans via the mobile channel,” said Chris Brassington, group managing director at 2ergo. “According to the Interactive Advertising Bureau, 97% of SMS messages are read immediately compared to just 25% for email communications, making mobile marketing an extraordinarily effective solution for AT&T as they convey targeted messages.”
2ergo will also provide filter-by-carrier technology which enables AT&T to send specific messages only to its customers, such as the ability to enter sweepstakes by texting “WIN” to a predetermined short code that will be advertised during the show.
“2ergo provides us with a comprehensive mobile marketing platform that enables us to reach our customers with relevant content and communications in a unique and compelling fashion,” said Jennifer Erdman, Senior Manager, AT&T Youth Marketing. “Using interactive messaging is a key element in our overall marketing mix and is helping to build positive momentum for this year’s action-packed tour.”
About 2ergo
2ergo is a leading global provider of mobile enabling technology with a focus on mobile marketing, business, entertainment and media. Its products and services are used by multinational organizations including Telefónica O2, Yahoo! and FOX News to take advantage of integrated mobile communications to increase sales, reduce costs and enhance customer experiences. 2ergo’s product portfolio includes an innovative suite of mobile publishing, messaging, smartphone applications, mobile coupon, mobile payment and connectivity solutions to deliver a multi-dimensional approach to mobile marketing and mobile customer communications. Headquartered in the UK, 2ergo’s international presence spans Europe, North America, Latin America, India and a partner network in China. 2ergo is AIM listed on the London Stock Exchange (LSE:RGO). For more information, visit www.2ergo.com.
