Break Adds New Engagement Units To Comprehensive Suite Of Products; Announces Study To Find Most Effective Formats With Young Male Audience
LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, introduced the Interactive Engagement Suite (IES), a group of high-impact engagement-based ad formats. The new units will add to Break’s comprehensive suite of standardized, scalable ad units, and will be available on all Break Media properties and across the entire Break Media Network.
The IES units will allow marketers to take advantage of the network’s highly attentive young male audience. The young men who flock to Break Media sites are some of the most engaged on the Web—according to comScore, Break Media viewers spend an average of 3.3 minutes watching a given video, 1.2 minutes more per video than for viewers of the video ad network with the next highest total (comScore Video Metrix May 2009).
“Given young males’ migration from traditional media, brands and agencies continue to look for premium opportunities to engage them online,” said Keith Richman, CEO of Break Media. “Break Media confirmed its place as one of the web’s most powerful video ad network platforms when it debuted this month in comScore as one of the top six video networks. The new Interactive Engagement Suite gives marketers powerful new tools to reach Break Media’s 70 million monthly unique visitors.”
The new ad units include:
* Expanding Engagement Ads—Standard ad units expand to 600×500 interactive video units when hovered over or clicked. The expanded units are 100% customizable, and marketers can purchase them on a “per engagement” basis.
* Interactive Pre-rolls—Ideal unit for an advertiser with multiple videos to show consumers. After a short commercial intro, the unit presents an interactive menu that allows viewers to seek more content from an advertiser or move on to an original publisher video.
* Expandable Display Ads—Standard ad units expand when a user hovers—these high impact display ads are 100% customizable and offer marketers tremendous creative flexibility.
* Click To Play Pre-roll Companion Ads—These units enhance traditional pre-rolls by featuring a 300×250 display ad to the left of a video player when a user clicks or hovers over a pre-roll.
* Automated Homepage Takeovers—For advertisers seeking maximum brand visibility on a large scale, Break.com’s homepage takeover unit is now available on more than 40 additional sites which receive more than 500,000 daily pageviews.
Break Media will be working with several advertisers to study how these new units can boost the effectiveness of campaigns, and plans to share the study’s findings with the broader advertising community at Break Media’s Online Video ROI Council. Formed last year, the Break Media Online Video ROI Council brings together industry-leading brands, agencies and technology vendors, to discuss the challenges of measuring ROI for the online video medium. This is part of Break Media’s larger initiative to be a leader in measuring the effectiveness of online video advertising.
About Break Media:
Break Media is the Internet’s premier entertainment community for men. Break Media’s owned and operated branded properties such as Break.com, Cage Potato, MadeMan, Chickipedia, Holy Taco, Screen Junkies and All Left Turns along with the more than 100 member sites of its publisher network, the Break Media Network, reach over 70 million men worldwide on a monthly basis. Founded in 1998, Break Media offers advertisers unique opportunities to market directly to a young, male demographic through innovative ad formats that introduce relevant brands to the audience on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.
