Company to Demonstrate OpenTV Eclipse for Emerging Ad Insertion Operations
IBC 2009
Stand C81
SAN FRANCISCO – OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider of advanced digital television and advanced advertising solutions, will showcase OpenTV Eclipse®, the company’s entry-level campaign management solution, at the IBC show in Amsterdam, Sept. 11-15, 2009, Hall 1, Stand C81.
Specifically designed for operators with less than 200 channels, OpenTV Eclipse® provides a campaign management solution for operators in markets such as Europe, Asia and Latin America wishing to develop their ad insertion operations. It allows service providers in those regions to maximize the value of their advertising business by streamlining the workflow of linear ad campaigns, including delivery and reporting processes. As previously announced in May 2009, OpenTV Eclipse is also part of the “Ad in a Box” solution jointly proposed by ARRIS and OpenTV which provides an end-to-end Digital Program Insertion (DPI) advertising system for the European market.
“Advertising management is becoming an increasingly vital component to the success of advertising campaigns worldwide,” said Paul Woidke, Senior Vice President and General Manager, Advanced Advertising for OpenTV. “The concepts of ad insertion and campaign management are gaining momentum in Europe and other regions, and with a proven solution like Eclipse, OpenTV can help service providers around the world grow their advertising business by making it more valuable, more efficient and easier to manage.”
Visitors to the OpenTV booth will be able to gain a better understanding of linear ad sales operations and how OpenTV Eclipse makes it easier for operators to manage their advertising insertion campaigns. By accommodating essential traffic & billing needs, OpenTV Eclipse provides the fundamental features required to quickly get an ad sales team operational. The solution delivers key features, processes and workflows for customer management, copy management, program/network management, inventory allocation, orders, schedule, verification, month-end processing, billing and reporting in order to provide a basic but solid foundation for ad insertion teams. Finally, OpenTV Eclipse is engineered to enable a smooth migration to the OpenTV EclipsePlus™ solution as the complexity and traffic volume of advertising campaigns increase.
The first international deployment of OpenTV Eclipse is expected to occur in Europe later this year.
About OpenTV
OpenTV is one of the world’s leading providers of advanced digital television solutions dedicated to creating and delivering compelling viewing experiences to consumers of digital content worldwide. The company’s software has been integrated in more than 133 million devices around the world and enables advanced program guides, video-on-demand, personal video recording, interactive and addressable advertising and a variety of enhanced television applications. OpenTV’s campaign management solutions currently provide advertising services to more than 34 million cable subscribers across the United States representing more than 55 percent of the subscriber base of the top ten MSOs. For more information, please visit www.opentv.com.
