New Offering Pairs Display Advertising with Search to Extend Campaign Reach
MIDDLETOWN, Del. – eZanga Inc. (www.eZanga.com), a search engine and online advertising company, has incorporated display advertising into its Search Engine Marketing (SEM) capabilities, to further the reach of SEM campaigns the company runs for its clients.
Through eZanga Display, advertisers can run online display ads across a network of popular Web sites, targeting specific audiences based on geographical location, demographics and interests. The service also has remarketing capabilities that retarget visitors through display ads. For example, if a user clicks on an advertiser’s Web site from a paid listing secured through an eZanga SEM campaign, and then they leave the site, display ads for it will appear when that user visits one of the many publishers affiliated with eZanga Display. The display ads increase the chance that the user will visit the site again.
eZanga provides its eZanga Display customers with reports that detail budget used, number of impressions the campaign has secured, cost per thousand impressions (CPMs), number of unique visitors, and the geographical, contextual and demographic distribution of visitors.
“Research has shown that exposure to both search and display ads from the same advertiser results in a 22 percent increase for conversion rates over search alone,” said Richard K. Kahn, CEO of eZanga. “We launched eZanga Display in order to capitalize on both of these key Internet marketing channels to help our clients reach their bottom lines faster and more efficiently.”
About eZanga, Inc.:
Delaware-based eZanga (www.eZanga.com) provides online advertisers with local, regional and national advertising focused on generating high return on investment. eZanga offers SEM, PPC and contextual advertising solutions. eZanga also operates a search engine, which is powered by proprietary technologies that take advantage of Meta search by retrieving search results from multiple search engines and re-ranking and displaying the most relevant results without duplication. eZanga is an Inc. 500 company and was deemed Delaware’s fastest growing company by Inc. magazine in 2008 and 2009.
