Comprehensive Marketing Program Exploits Reach of Times Square with Engagement of Consumer Sampling, Thematic Tie-Ins, Entertainment
Clear Channel Outdoor’s Spectacolor Division, the U.S. market leader in spectacular sign displays, unveiled a comprehensive sponsorship package for its Times Square Sign©.
The Times Square Sign will be an instant icon in the vein of the welcome signs for Hollywood and Las Vegas. Located at 47th Street, in the heart of Times Square, the sign will be visible for an unparalleled 10 blocks to both the north and south along Broadway. The reach: some 560,000 consumers each day.
“We’ve created a package that builds on the ultimate in brand presence with the ultimate in brand relevance, and we’ve put it in the most visible spot within the world’s greatest destination,” said Harry Coghlan,
president of Clear Channel Spectacolor. “By engaging consumers in a full brand experience, this package delivers a brand in an immersive, experiential way, all anchored by the history-making Times Square Sign.”
Following its conversion to an LED display, the sign will be able to display full motion video across its massive 150’ H x 12’ W surface. Brand images will be able to surround and interact with dynamic ‘TIMES SQUARE’ lettering, and the sign will be crowned by a 16’ digital circle.
Driving unparalleled engagement for sponsors is a comprehensive marketing package that includes exclusive use of a static billboard adjacent to the sign. Other key elements include:
* Sponsor logo and messaging within 16’ digital circle capping the sign;
* Fully-customizable ‘TIMES SQUARE’ letters and background for thematic tie-ins; and
* VIP seating at Times Square’s most anticipated events including Broadway on Broadway, Thanksgiving Day Parade and New Year’s Eve.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO – News) is the world’s largest outdoor advertising company with close to one million displays in over 50 countries across 5 continents. In the United States, the company operates just under 200,000 advertising displays and has a presence in the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York’s Times Square. Clear Channel Adshel is the company’s international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com.
