Brand Advertisers Can Now Take AdFrames’ Enhanced Creative Capabilities Anywhere on the Web
SAN FRANCISCO – To save advertisers money, VideoEgg, the rich media ad network that guarantees brand engagement, today introduced VideoEgg ToGo, a solution that allows advertising creative on the VideoEgg network to run on any site within a broader media buy at no additional cost. With VideoEgg ToGo, brand advertisers can take advantage of VideoEgg’s rich media advertising capabilities, including design, ad serving and reporting, while increasing the reach of campaigns and eliminating third-party rich media fees.
Since launching AdFrames and pioneering the cost-per-engagement (CPE) pricing model, VideoEgg has provided accountable, interactive online advertising to over 500 brands by engaging consumers with a full-page, invitation-based rich media experience across its network. VideoEgg ToGo enables media buyers to extend AdFrames across non-VideoEgg Network sites for free, adding no incremental rich media or creative costs. With rich media-serving fee CPM’s averaging $1.00, VideoEgg ToGo allows brand advertisers to save tens of thousands of dollars on a typical media buy.
“Our goal with VideoEgg ToGo is to enable advertisers to fully maximize the value of the AdFrames experience by taking it anywhere on the Web,” said Troy Young, CMO for VideoEgg. “The VideoEgg network of 100 million uniques across 900 sites, blogs and applications provides a cost efficient foundation with guaranteed engagement. Media buyers can then take the same experience for free to vertical sites on their plan. The economics of this approach are really smart for advertising agencies like Carat and Deep Focus, and their clients.”
With VideoEgg ToGo, advertisers on the VideoEgg network are able to utilize the full range of benefits offered by the AdFrames platform, including:
* Rich media functionality, such as localization services, Twitter functionality, RSS feeds, social sharing, multi-clip video and in-unit browsing.
* Dimensionless ad units that can live in any size—IAB standard or otherwise—and in any environment.
* Direct support from VideoEgg’s creative team to integrate ads into third-party sites, eliminating the need for third-party rich media providers.
* Access to VideoEgg’s full reporting of campaign metrics, including impressions, engagements, time spent with the ad unit, clicks to site and viral sharing.
Carat is one of several agencies to take advantage of VideoEgg ToGo and eliminate third-party rich media fees for their advertising clients, such as Outback Steakhouse. As well as running Outback campaigns on VideoEgg’s expansive network of online environments, Carat is bringing AdFrames’ rich media overlay experience to other consumer-oriented sites, like Citysearch.com.
“We love the VideoEgg ad experience and wanted to extend it across our media buy,” said Lina Miranda, senior media planner for Carat. “VideoEgg ToGo allows us to exploit AdFrames’ rich media capabilities with no incremental costs to our clients.”
“Online advertising today calls for engaging experiences that capture consumer attention across a wide variety of environments and afford brands the opportunity to interact directly with consumers, while also providing consumers the opportunity to interact with each other,” said Ian Schafer, CEO for Deep Focus. “The VideoEgg ad experience allows our creatives to come up with innovative ideas as well as leverage the latest social media tools so viewers can share their enthusiasm with friends. With VideoEgg ToGo, our clients have richer experiences, greater reach and deeper insight, making their media dollars work harder than ever before.”
VideoEgg works with major brands such as Starbucks, Unilever, Sprint, Kia Motors, EA, Mercedes and Target to ensure ad campaigns provide engaging experiences for consumers. To see how VideoEgg is changing brand marketing online, check out the demos at http://www.videoegg.com.
About VideoEgg, Inc.
VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 900 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.
Follow VideoEgg on Twitter: http://twitter.com/videoegg
AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.
