'; } else { echo ''; } ?>
Facebook Linkedin Twitter
  • Send Press Release
  • Advertise
  • Sponsored Posts
  • Guest Authors
  • Job Board
  • About
    • Subscribe
    • Brand
    • T&Cs
    • Privacy
  • Contact
Search
  • Ad & Media Strategy
    • Ad and Media Verification
    • Ad Networks and Platforms
    • Ad Products
    • Ad Revenue Optimization
    • Local Advertising
    • ROI Measurement
    • RTB Advertising
  • Ad Operations
    • Ad Serving
    • Ad Targeting
    • Ad Trafficking
    • Ad Metrics
    • Audience Measurement
    • How-To’s
  • Social Media Advertising
    • Facebook
    • LinkedIn
    • Twitter
    • Pinterest
  • Advertising Challenges
    • Ad Viewability
    • Ad Fraud and Spam
    • Ad Inventory Quality
    • User Privacy
  • HOT TOPICS
    • Ad Blocking
    • Mobile Advertising
    • Local Advertising
    • Native Advertising
    • Ad Viewability
    • Programmatic Buying
    • RTB Advertising
    • Monetization Strategy
Facebook Linkedin Twitter
Sign in
Welcome! Log into your account
Forgot your password? Get help
Privacy
Password recovery
Recover your password
A password will be e-mailed to you.
Ad Tech Daily
  • Send Press Release
  • Advertise
  • Sponsored Posts
  • Guest Authors
  • Job Board
  • About
    • Subscribe
    • Brand
    • T&Cs
    • Privacy
  • Contact
Home Ad & Media Strategies Peer39 Releases New Dashboard for Publishers

Peer39 Releases New Dashboard for Publishers

By
Ad Tech Daily
-
September 28, 2009


  • Twitter


  • Linkedin


  • Facebook


  • Reddit


  • Email


  • Buffer

Updated interface allows executives, ad operations and sales teams to gather relevant data

NEW YORK – Online semantic advertising company Peer39 (www.Peer39.com) has upgraded its semantic advertising platform interface to provide clients with a dashboard that specifically addresses the information needs of executives, ad operations and sales teams. The interface provides graphs, statistical breakdowns, suggestions and predictive functions related to content categories to which ads can be matched. The new dashboard also includes a post-campaign reporting feature.

In the “Executives” tab, an overview of content categories and ad placement is presented in the form of pie charts. The information provided allows executives to clearly see high-yielding content categories along with those that are not performing well.

The ad operations section drills down further into each content category and offers the opportunity to project the amount of content that will be created for a given category. This information is valuable for making predictions about revenue for a particular ad campaign. The Dashboard also provides an overview of content that has been moved to premium advertising channels, providing teams with a detailed understanding of the increased performance of advertisers’ campaigns.

Sales teams have access to post-campaign reporting functions, which break down campaign results by conversions, clicks and volume. They can also add and block content categories depending on advertisers’ needs. This function is ideal for creating brand-safe environments on publishers’ Web sites, as certain advertisers do not want their ads appearing alongside certain content.

“Peer39’s new dashboard interface places a wealth of information at our clients’ fingertips,” said Amiad Solomon, CEO, Peer39. “We expect that it will give them a better understanding of, and the ability to take further advantage of, our platform’s capabilities.”

About Peer39:

Founded in 2006, Peer39 is creating the next generation online advertising and content monetization platform. Based on natural language processing and machine learning, its patented algorithms increase the value of online content by understanding page meaning and sentiment, matching the most relevant/effective brand safe display and text advertising. Headquartered in New York City, Peer39 maintains an R&D center in Israel, conducting primary research in semantic web technologies. Peer39 was named by MIT’s Technology Review as one of “Ten Web Startups to Watch” and included on AlwaysOn East 100 Top Private Companies List in 2009. For more information, please visit www.Peer39.com.


  • Twitter


  • Linkedin


  • Facebook


  • Reddit


  • Email


  • Buffer

  • TAGS
  • Ad Operations
  • amiad solomon
  • high yield content category
  • Natural Language Processing
  • online semantic advertising
  • Peer39
  • peer39 publisher dashboard
  • ten web startups to watch
  • top 100 private companies
Previous articleMediaMath to Speak at Leading Media and Ad Exchange Conferences
Next articleIAB Advances Its Commitment to Growth of Digital Video, Releases “Long Form Video Overview”
Ad Tech Daily
https://adtechdaily.com
Launched in 2008, Ad Tech Daily (initially known as "Ad Ops Online") is a news resource dedicated to all things ad tech. We feature news, interviews, events, commentaries that are relevant to professionals in the ad tech industry. Occasionally, you will see news covering the larger sphere of online advertising and online marketing.
Facebook Linkedin Twitter

RELATED ARTICLESMORE FROM AUTHOR

Ad & Media Strategies

As Global Ad Spend Falls, GumGum Uses Simplaex’s AI, Rivr, to Make More With Less

Ad & Media Strategies

AdSecure Launches New Native Ad Protection Feature

Ad & Media Strategies

Cybersecurity Company CHEQ Raises $5 Million to Replace Ad Verification Tech with Fully Autonomous Brand-Safety System

Ad & Media Strategies

Turner Ad Sales President Donna Speciale Elected To Digital Remedy Board Of Directors

Ad & Media Strategies

5 Steps for Taming your Discrepancies Monster!

Ad & Media Strategies

Komoona’s Yield Optimization ‘RTB Router’ Helps Publishers to Better Monetize their Content in a Programmatic Buying Environment

Send your announcement

To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.

Advertisement

Featured

Ad Tech Daily

Creatopy Releases Digital Advertising Report with Key Insights on Advertiser Sentiment, Budgeting, and Channel Preferences

Advertisement

Sponsored

Organize Your Inbox (and Never Waste Time on Email Again) With SaneBox. Sign up today and save $25 on any subscription.

Advertisement

From our guest authors

Tackle the Challenge of Tech Stack Ownership Head on and Reap the Rewards

Think you know all about ad block users? Think again!

User privacy, bigger scale, better relevance? The cookieless future looks bright

Advertisement
Ad Tech Daily is your daily source of news and insights into the ad tech industry.
Facebook Linkedin Twitter

Recent Jobs

  • Ad Tech Daily

    Editorial Assistant

    • remote
    • Ad Tech Daily
    • Freelance
    • Part Time

latest

  • Rightpoint, a Genpact Company, Introduces ‘Total Experience’ Approach to Help Enterprises Meet AI’s Rapid Adoption and Other Changing Market Dynamics June 2, 2023
  • Dailymotion Advertising Finds Only 9% of U.S. Travelers Select Their Destination Based on the Ability to Work Remote May 24, 2023
  • Mobile App Research Reveals 1st and 2nd Impressions Are Everything May 24, 2023
  • MiQ Appoints Leading Media and Technology Executives Zillah Byng-Thorne and Rob Norman to Global Statutory Board May 24, 2023
  • AdPlugg Releases New WordPress Ad Block May 24, 2023
  • Adobe Announces New Sensei GenAI Services to Reimagine End-to-End Marketing Workflows April 20, 2023
Advertisement
  • Ad & Media Strategy
    • Ad and Media Verification
    • Ad Networks and Platforms
    • Ad Products
    • Ad Revenue Optimization
    • Local Advertising
    • ROI Measurement
    • RTB Advertising
  • Ad Operations
    • Ad Serving
    • Ad Targeting
    • Ad Trafficking
    • Ad Metrics
    • Audience Measurement
    • How-To’s
  • Social Media Advertising
    • Facebook
    • LinkedIn
    • Twitter
    • Pinterest
  • Advertising Challenges
    • Ad Viewability
    • Ad Fraud and Spam
    • Ad Inventory Quality
    • User Privacy
  • HOT TOPICS
    • Ad Blocking
    • Mobile Advertising
    • Local Advertising
    • Native Advertising
    • Ad Viewability
    • Programmatic Buying
    • RTB Advertising
    • Monetization Strategy
© (c) 2008 - 2023 - Ad Tech Daily