First to Link Automated Keyword Bidding with Live Inventory Data; Helps Retailers Predict Top-Selling Holiday Products
LAS VEGAS – Just in time for the competitive online holiday shopping season, Adlucent announced the release of a new version of the industry’s first search engine marketing (SEM) platform designed to help online retailers grow revenue and profits by automatically adjusting their search advertising campaigns based on real-time inventory levels, product popularity, and search query trends.
Adlucent’s real-time SEM analytics technology helps retailers predict top selling items dynamically so they can plan advertising investments to improve profits, eliminate wasteful ad spend and optimize returns on search marketing. Product demonstrations of the new platform will be given at Adlucent booth 607 at the Shop.org 2009 Annual Summit.
“Whether they sell kitchenware or DVDs, online retailers are trying to figure out which products will be hot this holiday season,” said Michael Griffin, founder and CTO of Adlucent.
“Our customers already know the answer to that question based on our platform’s unique ability to predict the top items on everyone’s shopping list. Our customers can use this information to make the decisions on which products to promote, how aggressively to promote them, and which ones to leave out of SEM campaigns.”
The Adlucent Real-Time SEM Analytics for retailers is powered by the company’s Deep Search™ technology, which accurately monitors and predicts how keywords will behave, thereby minimizing testing costs and maximizing keyword profitability. The platform is accessible via a simple, easy-to-use Web interface. The latest version of the platform includes the following new features:
• Top Seller Identification – allows retail customers to predict which seasonal items will be top sellers at any given period during the year or within a given day. These capabilities increase top seller selection accuracy, significantly reducing wasted online ad spend.
• Predictive Demand Forecasting – links live SEM campaigns with a retailer’s product inventory system. With this capability, retailers can take actions to eliminate wasted ad spend prior to inventory levels being insufficient to allow fulfillment of an advertising-driven purchase. Product-specific campaigns are automatically paused and reactivated based on real-time inventory levels and shipping deadlines. With this demand information, retailers can make more precise inventory replenishment decisions.
• Social Media and User Reviews Integration – leverages user ratings and reviews and SEM campaign data with predictive analytics to determine which products to market and how much to spend marketing those products.
“Only 10-25 percent of the products that online retailers sell drive the vast majority of their revenue and profits,” added Michael Griffin. “The key to success is to be the best at maximizing the most effective keywords to boost sales of the right products at the right time in a very dynamic marketplace. That’s what our Real-Time Retail SEM technology does better than any other in the industry.”
Adlucent offers pure performance-based search marketing technology and services for which clients pay only for generated sales not clicks. With its proprietary Deep Search™ technology, Adlucent can accurately monitor and predict how keywords will behave, thereby minimizing testing costs and maximizing keyword profitability.
About Adlucent:
Ranked 73rd in Inc. Magazine’s top 100 fastest-growing companies list, Adlucent helps the world’s largest and most successful online retailers increase sales by attracting and delivering highly-qualified customers. Powered by its Deep Search™ technology, the Adlucent Real-Time Search Engine Marketing platform accurately predicts how retail products will sell online. Adlucent is a privately-held company headquartered in Austin, Texas. More information is available at www.adlucent.com.
Adlucent is a trademark of Adlucent, LLC. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
