Functionality Unifies Web Content Management, Content Targeting, Content Testing and Measurement
LOS ANGELES – CrownPeak, the market leader in Web Content Management for online marketers, announced the launch of its Online Marketing Management Suite, with unique content management and marketing tools designed to enable online marketers to more easily and effectively engage target audiences. The completely new Suite of tools empowers business managers to easily test, target and measure content relevance in Web sites, landing pages, banner ads, mobile devices, social media and other online channels.
The CrownPeak Online Marketing Management Suite provides marketers with content targeting segments without the requirement of new code or IT Support. Users can easily create “playlists” of persona segments based on implicit data such as referring URLS, external marketing campaigns, paid vs. organic search, geography or even specific IP ranges. Additionally, CrownPeak enables the creation of explicit segments based on what is “known” about each visitor from online registration or other forms (e.g. Webinar or white paper sign ups, polls and/or survey results). Leveraging CrownPeak’s renowned easy-to-use interface, content targeting playlists can be created in real time and incorporated into the Web site in minutes.
In addition to content targeting tools, CrownPeak now enables codeless creation of content testing–from simple A/B to more complex multivariate testing–built right into the CMS interface. Marketers no longer need to copy and paste snippets of Javascript code into pages to create A/B tests. CrownPeak customers can simply create, edit and publish their new tests within the standard interface. And, unlike other systems, CrownPeak enables users to automatically publish the “static” version of a content snippet once a test is completed, ensuring that it can now be indexed by Google for search engine optimization purposes. Also introduced within the new Suite are new form building tools to make it easier for CrownPeak customers to create any type of data collection form – and use that data for content targeting purposes.
“Today’s marketers need to deliver the right message to the right person at the right time. One unified solution to create, manage, target and improve their content for conversion isn’t just easier, it makes good business sense.” said Jim Howard, CEO of CrownPeak. “Our single-minded goal is to make digital marketers more successful and, paired with our recent integrations with Omniture and Google, CrownPeak customers now have many fewer steps from point A to point Z. After two years in development, the Online Marketing Management Suite provides the only unified management tool with the economics and scale enabled by cloud computing. With this release, we’ve taken a huge step forward towards meeting our goal–and this is only the beginning.”
Content targeting and testing are also directly measurable within the Online Marketing Management Suite. The product includes a full set of reporting tools for marketers, down to the “snippet” level. What’s more, users can measure everything from visits to conversions, and compare this data to other campaigns and content to understand which content is resonating with target customers. This provides the online marketer with a real-time understanding around which of their personas are converting at a higher rate, and which variant of content is providing more value. Users can leverage this insight to not only understand how their content is performing at each call-to-action, but also drive strategies for content and campaigns that may go well beyond the Web.
CrownPeak’s new tools are completely integrated into other online marketing solutions and social media programs that customers may have in operation. From CRM solutions such as Salesforce.com, email solutions such as ExactTarget, and Web analytics solutions such as Omniture’s Site Catalyst and Google Analytics and Website Optimizer, CrownPeak provides pre-integrated solutions to provide a complete solution for data collection, lead management and nurturing and Web analytics.
The new CrownPeak capabilities are immediately available to users. To view a demonstration of CrownPeak and its online content testing and targeting capabilities please visit CrownPeak at www.crownpeak.com.
About CrownPeak
CrownPeak is the market leader in on-demand Web content management for online marketers. CrownPeak’s unique combination of software and services enable marketers to create, manage and optimize Web content to drive measurable results and maximize the effectiveness of their marketing budgets. Hundreds of diverse organizations such as Skype, Hyundai, Sallie Mae’s UPromise, Home Depot, Progress Software and the State of Virginia have realized the value in CrownPeak software’s renowned ease-of-use, its 24×7 customer support and strategic marketing services. CrownPeak has been named to EContent’s 100 most influential companies list, has won eWeek’s prestigious Analysts Choice Award and InfoWorld’s Product of the Year Award and has been named a finalist for Best Customer Service from the American Business “Stevie” Awards for the last three years.
