Clickable Also Wins Separate Award For Community Innovation From The Society For New Communications Research
NEW YORK – Clickable, the platform that makes online advertising Simple, Instant and Profitable™, announced that the Word Of Mouth Marketing Association (WOMMA) awarded it the prestigious Gold WOMMY Award for Engagement. The “Clickable Gurus” community outreach program was recognized as the best word-of-mouth program fostering deeper relationships between brand and customer. The winners were announced November 20 at a special ceremony during WOMMA’s 2009 Summit, held in Las Vegas.
“The WOMMY Awards are important because they recognize the most remarkable marketing programs that drive meaningful customer connections,” said Clickable co-founder and CEO David S. Kidder. “As winner of a Gold WOMMY, Clickable follows in the footsteps of other innovative and world-class companies, including Intuit, McDonald’s and The Coca-Cola Company. This honor reflects Clickable’s dedication to helping businesses survive and thrive by simplifying online advertising success.”
Separately, the Society for New Communications Research (SNCR) named the Clickable Guru program a winner of the esteemed 2009 Excellence in New Communications Awards. The winners were announced on November 6 at the annual SNCR Research Symposium & Awards Gala, held at the Harvard Faculty Club in Cambridge, Mass. SNCR is a global nonprofit research and education foundation and think tank focused on the latest developments in new media and communications. The Society’s awards program honors pioneering use of social media, mobile, online communities, and collaborative technologies. Other winners include Novartis, Intel, PBS and HP.
The Clickable Gurus have become central to Clickable’s community and customer engagement strategy. Led by five search-marketing evangelists, the Clickable Guru program has helped thousands of struggling marketers become more successful at online advertising. The Gurus frequent popular online communities as well as Clickable’s own forums and blog. They’ve helped improve Clickable’s understanding of the marketplace, invent better products and services, and grow the company’s reputation and customer base. In July 2009, Clickable published the first anthology of their teachings.
About Clickable
Clickable is a platform that makes online advertising Simple, Instant and Profitable™. It empowers beginners through professionals to maximize their advertising investment. Clickable makes you more efficient, effective and confident. That’s why customers often say: “Clickable is like having a trusted advisor always by your side ensuring success.” To learn more, visit www.clickable.com, or follow @clickable on Twitter.
About WOMMA
WOMMA is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms — or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry. Visit www.womma.org.
About the Society for New Communications Research
The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. Visit www.sncr.org.
