Will Handle Product Roadmap, Best Practices and Customer Satisfaction For Performance Marketing Platform
NEW YORK – MediaTrust (www.mediatrust.com), the digital performance marketing company, has named Microsoft veteran David Coburn to the new position of Head of Product. In addition to driving the roadmap for future MediaTrust product releases, Coburn’s responsibilities include implementing best practices for web services and platform development and playing a key role in customer satisfaction. He will be based in MediaTrust’s Santa Barbara office.
“By leveraging the best technology powered by the most knowledgeable minds in the business, MediaTrust is delivering real value to both publishers and advertisers. I’m thrilled to be joining such an innovative, forward-thinking company.”
“David is the perfect person to help evolve the MediaTrust platform to the next level of online advertising excellence,” said Peter Bordes, CEO of Media Trust. “He possesses the know-how gleaned from a decade of working at industry giant Microsoft, where he was focused on monetizing new and rapidly growing ad-based Internet ventures. He excels at working with advertisers and publishers to ensure optimal results from performance-based campaigns, making him a valuable addition to MediaTrust’s executive bench.”
At Microsoft, Coburn was most recently director, product management, for AdECN Exchange, the company’s auction-based ad marketplace for online publishers and advertisers. He had previously served as director, monetization and advertising for Office Live, Microsoft’s document storage and sharing service. He began in Microsoft’s Platform Windows Planning Group before moving to the Office New Markets Group. Coburn holds a BA from the University of California – Berkeley, and a Master in Business Administration, Finance and Entrepreneurship from the University of Washington, Seattle.
“MediaTrust’s new performance marketing platform is paving the way for the future of pay-for-results online advertising,” said Coburn. “By leveraging the best technology powered by the most knowledgeable minds in the business, MediaTrust is delivering real value to both publishers and advertisers. I’m thrilled to be joining such an innovative, forward-thinking company.”
Via a single login, MediaTrust offers a diverse set of services for advertisers and publishers working with performance-based online advertising campaigns. The company’s proprietary cost-per-action platform supports campaigns using display advertising, paid search, social media, and e-mail, and includes a network of vetted, trusted publishers to ensure the highest quality results. In 2009, MediaTrust was ranked the 9th fastest growing U.S. company by Inc. Magazine.
About MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. company by Inc. Magazine and the number one performance marketing network on mThink’s online advertising Blue Book list. Founded in 2004, MediaTrust is headquartered in New York City with offices in Toronto and Santa Barbara.
For more information on MediaTrust’s pay-for-results advertising and publishing solutions, please visit: www.mediatrust.com, or follow the company blog: blog.mediatrust.com, or call 1-877-987-8785. MediaTrust news and updates can also be found on Twitter (@MediaTrust) and Facebook (http://www.facebook.com/mediatrust).
