Premium Web Publisher Customers Regain Power This Year with REVV for Publishers
LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, extends a thank you to its premium publisher customers and demand partners for making 2009 a year full of innovation, growth and success. This year alone, more than 350 billion ads were served and 31,000 ad tags trafficked and managed through the Rubicon Project platform.
“When we started the company in 2007, we knew there was a need for a technology to help combat the fragmented landscape. Now with just two years under our belt and hundreds of millions of dollars flowing through the REVV Marketplace – it’s a clear indicator that the industry is responding to the innovation and technology we’ve brought to market,” said Frank Addante, CEO and Founder. “We could not have come this far without the consistent feedback and support of our valued customers and partners. Their insightful suggestions on how to expand our offerings to further meet their business needs have been the driving force behind our growing publisher and partner base that has resulted in 270% year over year growth.”
Watch the video to hear the Rubicon Project executives discuss highlights from 2009. Milestones include:
– Grew to 150 employees and honored by AlwaysOn as Company of the Year
– Announced $13MM follow-on B round with funding from Clearstone Venture Partners, Mayfield Fund and IDG Ventures Asia. In September, followed with $9MM Series C funding round lead by GE/NBCU’s Peacock Equity Fund – bringing total funding investments to $42MM.
– Expanded scope beyond Ad Network Optimization by introducing REVV™ for publishers – a complete Yield Management Optimization solution.
– Acquired Others Online, the audience optimization company, to further build out the REVV for publishers platform™.
– International expansion entailed opening office in London, Sydney and Hong Kong. New hires included; Jay Stevens, former SVP at MySpace, appointed as VP of International, and former Google Executives, Kaylie Smith appointed Managing Director of Asia Pacific and Jayne Leung appointed Director of Publisher Development in Asia.
– Introduced Targeted Audience Program (TAP), enabling Web publishers to target their own visitors and other Web users just like them on their own sites and beyond as they travel around the Web. As a result, more than 10 percent of advertising dollars flowing through the Rubicon Project’s REVV Marketplace were spent exclusively on audience-targeted buys this month.
– Partnered with the World Food Program to launch the inaugural, Good Impressions, a charity program for customers to donate a portion of their site impressions to non-profit organizations through the REVV™ platform.
– Employees donated countless volunteer hours around the globe to a number of non-profits including Midnight Mission, Meals on Wheels, Tree People and LA’s Best After School Program. Additional corporate social responsibility initiatives included Green Week, in-house recycling program and Rubicon University.
– To further develop the organization’s thought leadership, it published four quarterly market reports on topics such as; real-time bidding, channel management and buying by audience. In addition to becoming involved with Interactive Advertising Bureau (IAB), Interactive Advertising Sales Houses (IASH), Association of Online Publishers (AOP), Online Publishers Association (OPA) and AdMonsters.
About the Rubicon Project
Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s Yield Management Optimizatio platform, REVV for Publishers™, is engineered to accelerate revenue for premium Web publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 45 billion ads each month and reaching 500 million unique Internet users. Ranked second in overall Internet reach by Quantcast, the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale. Yield Management Optimization drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.