NEW YORK – Drawing from its deep well of talent, Scripps Networks has named Greg Regis as Senior Vice President of Advertising Sales for Travel Channel, where he will oversee ad sales strategy and revenue for the network. Scripps Networks acquired a majority interest in Travel Channel in December 2009.
“Greg is a visionary when it comes to successful ways to position brands in the advertising marketplace,” says Jon Steinlauf, Senior Vice President of Ad Sales for Scripps Networks, to whom Regis will report. “He thinks strategically and has demonstrated a great ability to lead and manage people.”
Regis, who remains based in New York, will immediately embark on building the team that will handle advertising sales and ad sales marketing for Travel Channel, and develop strategies to expand the network’s advertiser base.
“With Travel Channel, we have the opportunity to extend the definition of what travel means to an advertiser and make the brand relatable to a wide variety of advertiser categories,” says Regis.
Regis most recently served as Vice President of Ad Sales for Food Network, Eastern Region, and was responsible for negotiating and executing contracts accounting for more than 60 percent of the network’s annual ad sales revenue.
Before joining Scripps Networks, Regis worked as Vice President of Programming for Wink Communications, a pioneer interactive television company. Previously, he served as Senior Vice President of National Advertising Sales and Sponsorships for NBC Interactive and as Vice President of National Advertising Sales for the ESPN and ABC internet groups.
Regis is a graduate of St. John’s University with a Bachelor’s degree in Mass Communication.
About Scripps Networks
Scripps Networks is the dominant media and marketing company in the home, food and travel & entertainment categories, developing content for television and the Internet, where on-air programming complements an array of broadband video, social media and e-commerce components on companion Web sites that attract more than 18 million unique visitors each month. Scripps Networks comprises lifestyle television brands HGTV, DIY Network, Food Network, Travel Channel, Fine Living Network (FLN), and country music network Great American Country (GAC). Scripps will extend its category dominance by rebranding FLN as the Cooking Channel in 2010.
Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta, Nashville and San Francisco, Scripps Networks is owned by Scripps Networks Interactive Inc. (NYSE:SNI), the leading developer of lifestyle-oriented content for television and the Internet. The company’s media portfolio includes: Lifestyle Media, with television brands HGTV, DIY Network, Food Network, Travel Channel, Fine Living Network (FLN), and country music network Great American Country (GAC); and Interactive Services, which includes transactional-based Internet businesses anchored by leading online comparison shopping services Shopzilla and BizRate in the U.S., and UpMyStreet in the U.K.
About Travel Channel Media
Travel Channel Media is an integrated travel media business that includes the Travel Channel television network, available in 95 million U.S. cable homes; Travel Channel HD™, the network’s high-definition simulcast; travelchannel.com, the network’ s broadband travel hub; Travel Channel’s video-on-demand (VOD) and HD VOD offerings; its mobile content platform, Travel Channel GO™; World Hum (worldhum.com), a leading online travel blog; and FlightDeck™, an innovative content-sharing and advertising network for online publishers and advertisers. Scripps Networks Interactive (NYSE: SNI), which also owns and operates HGTV (www.hgtv.com), DIY Network (www.diynetwork.com), Great American Country (www.gactv.com) and Fine Living Network (www.fineliving.com), is the manager and general partner.
