Discussing Interactive Marketing Strategies and The Future of Digital Advertising; Fortune 500 Industry Experts to Share Search and Online Marketing Strategies that Drive Results
SAN DIEGO – Covario, Inc., the leader in search engine optimization (SEO) and search engine marketing (SEM) software and services for Fortune 500 companies, announced the program and keynote speakers for INFLECTIONPoint 2010, the company’s invitation-only customer conference. The two-day conference begins Wednesday, February 3, 2010 in San Diego.
INFLECTIONPoint 2010 will bring together senior executives in search and digital marketing to discuss critical business and industry issues, as well as new opportunities and challenges facing large advertisers today and in the future. A myriad of industry experts, keynote guest speakers and interactive panelists in marketing roles with top Fortune 500 companies will share their digital advertising best practices.
Shar VanBoskirk, VP and Principal Analyst at Forrester Research, will deliver the first keynote address. Shar is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, she has been instrumental in the development of many of the company’s interactive marketing program evaluation methodologies, training courses, and marketing planning tools. Shar’s research focuses on overall interactive marketing strategies, crafting efficient and effective interactive programs, organizing for interactive marketing, and integrating interactive channels into the rest of the marketing mix.
On Thursday morning at 9:30am, Penny Baldwin, SVP of Integrated Marketing at Yahoo!, will deliver the conference’s second day keynote address. Penny is a 20-year veteran of global brand strategy development and execution across all internal and market-facing touch points. Most recently, she served as Managing Partner of Young & Rubicam Brands, Y&R Advertising and Wunderman Direct Marketing. As agency leader and manager, Penny was responsible for leading the efforts of large global teams across industries. Her experiences span technology, retail, packaged goods, finance, travel, gaming, wireless communications, entertainment, healthcare and sports marketing.
In addition, there will be a series of moderated panel discussions and backstage showcases with senior marketers from large brand advertisers. The panelists and backstage showcases’ presenters will include executives from Adobe, Apollo Group, Autodesk, Cabela’s, Cisco, IBM, Intel, Lenovo, Microsoft, Sony Pictures, T-Mobile and Yahoo!.
Furthermore, Covario will showcase its new product, a solution for display advertising that provides comprehensive reporting in a simple and scalable way. In addition, Covario’s executive team will talk about its recent acquisition of Netconcepts. The former Netconcepts had great success with many large consumer brand retailers and etailers through the management of natural search engine rankings using its GravityStream technology software solution.
“We are very excited to host INFLECTIONPoint for our valued business partners. This event allows our clients to showcase successes they have achieved and challenges they have overcome in search and online marketing,” says Russ Mann, CEO of Covario. “With our recent Netconcepts’ acquisition and the launch of Display Ad Insight, Covario is now poised to offer our business partners a complete set of search and online marketing and analytic solutions, which will showcase their brands and products online and via mobile in the most effective, scalable ways.”
To learn more about INFLECTIONPoint 2010, Covario’s invitation-only conference, please visit http://www.covario.com/inflectionpoint. If you would like to request an invitation to this exclusive event, please contact [email protected].
About Covario, Inc.
Covario, Inc. is the leader in SEM and SEO software and services. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for paid search advertising and organic search engine optimization (SEO). Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, CA, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, retail, ecommerce, financial services, consumer electronics, media, entertainment, publishing and consumer packaged goods. For more information on Covario call 858.397.1500 or visit http://www.covario.com.
