Move helps enhance local ad serving capabilities
NEW YORK – mOcean Mobile announced that its MAST for Publishers platform has been selected to power the local mobile advertising serving for News Over Wireless. The deal with mOcean Mobile will improve News Over Wireless’s ability to serve locally sold mobile advertising inventory across its network of over 140 television stations.
The mOcean Mobile platform allows the News Over Wireless network, which includes ABC, CBS, FOX and NBC affiliates, as well as independent television stations, to monetize their mobile sites more efficiently. The platform enables locally targeted mobile advertisements, including rich media and video. The company has integrated the mOcean Mobile platform with its content management system to provide a robust solution for its partners. Local advertising is being served across News Over Wireless’s mobile Web sites and iPhone apps, and will be added to future platforms currently under development.
“Teaming up with mOcean Mobile continues our commitment to providing our affiliates with the best possible advertising solutions,” says Sam Matheny, News Over Wireless General Manager. “This is a dynamic market, and the mOcean Mobile solution builds on our ability to deliver advertising that is fast, relevant, and reliable for our affiliates and the end users across several platforms.”
Dave Gwozdz, CEO of Mojiva, Inc., says: “We’re very excited that News Over Wireless has joined the growing list of mOcean Mobile platform customers. As the audience for mobile news and information continues to grow, the opportunity for local advertising grows along with it—and demands a solution that is built specifically for the demands of mobile.”
mOcean Mobile’s MAST for Publishers is a mobile ad serving, yield management, and reporting solution for owners of mobile content. The platform allows publishers to sell their own advertising, manage third-party sellers, or both, helping to generate maximum ad revenue.
ABOUT MOCEAN MOBILE
mOcean Mobile is the leading independent mobile advertising platform, currently managing billions of ads for mobile Web sites and applications. mOcean Mobile gives publishers and brand marketers of any size everything they need to efficiently run and profit from mobile advertising campaigns. Featuring a complete set of tools, techniques and analytics, mOcean Mobile makes it easy for publishers to monetize their content. Based in New York City, the company can be found on the Web at www.mOceanMobile.com.
ABOUT NEWS OVER WIRELESS
News Over Wireless (NOW) is part of CBC New Media Group, LLC, a division of Capitol Broadcasting Company. NOW currently partners with more than 140 local and national media companies and is a leading provider of advertising–supported mobile web sites, subscription–based premium applications, video channels and iPhone applications. For more information, visit www.NewsOverWireless.com.
