Telenity’s Canvas SmartAds Facilitates New Business Models for Mobile Advertisement and Marketing
Mobile World Congress 2010
MONROE, Conn. & BARCELONA, Spain – Telenity (www.telenity.com), a leading provider of next generation value added services, messaging and mobile marketing solutions, announced a mobile marketing platform which facilitates new business models for mobile marketing and advertisement. Canvas® SmartAds™ integrates location aspect with mobile advertisement and allows contextual targeting of subscribers on the go. It enables mobile operators and advertisement owners to boost their reach and capitalize on new revenue opportunities by delivering mobile ads to the subscribers on point, on time, and on interest.
Canvas SmartAds features a Campaign Management Module and a set of Delivery Applications for the mobile advertisements.
The Campaign Management Module acts as the command center for mobile marketing projects that are simultaneously executed over a mobile network and:
Supports an easy-to-use portal for the definition of campaign rules, and advertisement or marketing content.
Enforces the campaign rules set by media buying agencies, brand owners and the operator.
Manages interactions with subscriber profile databases inside or outside the operator’s network.
Creates predictive suggestions and prepares campaign status or result reports.
Measures response rates by subscribers, where applicable.
Delivery Applications create the real estate required to either present mobile advertisement content or create an interactive session with the subscriber for a variety of marketing activities over the mobile network. Telenity’s Canvas SmartAds can either integrate with existing applications in the network and use them as delivery channels or offer the missing delivery channels as part of a turnkey solution.
Telenity’s Canvas SmartAds establishes an interconnection point between the media buying agencies representing brand owners and mobile networks. It also either introduces or links with existing applications to produce the real estate required to present marketing content to subscribers while adhering to rules set by the service providers’ business practices, end user preferences, privacy restrictions and other legal or commercials restrictions.
“The early traction in mobile marketing has been mostly about banners on mobile Web content or ad insertions into mobile messaging,” said Ahmet Ozalp, Chief Executive Officer at Telenity. “We are promoting a more integrated solution to better leverage the service provider’s most valuable assets in support of mobile marketing. We believe that this will be the key to greater adoption by brands and subscribers at two ends of the mobile marketing value chain.”
“For most service providers, it is challenging to convert the promise of mobile marketing into a revenue generating service,” said Akif Arsoy, VP Marketing and Product Management. “With its comprehensive advertisement management and delivery capabilities, Telenity’s Canvas SmartAds solution is designed to accelerate a service provider’s business case on mobile marketing.”
About Telenity
Telenity is a leading provider of next generation converged services and applications for communications networks. Telenity’s market ready software solutions include: integrated advanced messaging (SMS, MMS, USSD) applications, innovative value added services (personalized call management, mobile collect call, missed call notification, voice/video mail, multimedia ringback tones, location-based people finder); mobile marketing platform and reusable service delivery components (messaging gateway, 3rd party access gateway and location gateway) enabling rapid service creation and deployment. Headquartered in USA, Telenity’s worldwide customer base includes network operators, service providers and application providers serving over 400 million subscribers. Telenity partners with global and regional network equipment providers, system integrators and computing platform manufacturers. Telentiy is a global member of the Mobile Marketing Association (MMA). Learn more about Telenity’s Canvas® family of converged services solutions at www.telenity.com and download a copy of Telenity’s online newsletter Telescope.
