MAST for Apps enables developers to monetize and market their apps
Mobile World Congress 2010
BARCELONA, Spain – mOcean Mobile, the leading mobile advertising platform, announced that it has launched a free mobile ad serving platform for iPhone and other smart phone application developers, called MAST for Apps. The first and only comprehensive ad management platform built for mobile applications, MAST for Apps enables developers to monetize their apps by selling and managing their own mobile ad space. MAST for Apps is now available in a live beta period.
“With the massive growth of smart phone devices, and the recent announcement of the iPad and other tablet devices, mobile applications are becoming more prevalent than ever. And developers are looking for new ways to capitalize on this trend,” says Dave Gwozdz, CEO of mOcean Mobile, a wholly owned subsidiary of Mojiva, Inc. “MAST for Apps will help any size developer increase their profits, by allowing them to manage their own ad inventory, and by giving them access to the same set of tools that up to this point only Web publishers have had. This is a huge step forward for app monetization.”
The MAST for Apps platform incorporates a full suite of features, including enhanced targeting, real-time reporting and analytics, conversion tracking, yield optimization, and rich media support. After the beta period, mOcean Mobile will be adding several features to the platform, including a searchable directory of apps, across multiple platforms. In addition, a cross-marketing program will be available, allowing developers to drive inbound traffic and downloads for their apps. The MAST for Apps ad serving system is available for all major mobile development platforms, including the iPhone App Store, Android Market, Nokia Ovi Store, Palm Pre App Catalog, Windows Marketplace for Mobile, and BlackBerry App World.
Demos of MAST for Apps will be available at mOcean Mobile’s booth (#7B34) at Mobile World Congress.
ABOUT MOCEAN MOBILE
mOcean Mobile is the leading independent mobile advertising platform, currently managing billions of ads for mobile Web sites and applications. mOcean Mobile gives publishers and brand marketers of any size everything they need to efficiently run and profit from mobile advertising campaigns. Featuring a complete set of tools, techniques and analytics, mOcean Mobile makes it easy for publishers to monetize their content. mOcean Mobile is a wholly owned subsidiary of Mojiva, Inc. Based in New York City, the company can be found on the Web at www.mOceanmobile.com.
