the Rubicon Project Launches REVV for mobile

the Rubicon Project Partners with mOcean Mobile to Provide Premium Web Publishers With Mobile Ad Optimization

LOS ANGELES – the Rubicon Project, the digital advertising technology and data company, has partnered with mOcean Mobile, an independent mobile advertising platform, to provide premium Web publishers with a unified view into monetization across their display and mobile platforms with REVV for mobile (RFM)™.

Available through the company’s REVV for publishers™ advertising platform, RFM offers publishers a complete platform that includes mobile ad serving, campaign management and ad network optimization to match every mobile ad impression with the highest paying demand source. Through the REVV Marketplace, premium sales channel partners will now have access to unique mobile and display inventory in one place – helping maximize ad revenue.

“As our customers continue to expand their advertising channels, it’s our goal to provide them with a single digital advertising technology and data platform, engineered exclusively to empower publishers to monetize content and data across all digital media,” said Craig Roah, COO and Founder of the Rubicon Project. “Mobile inventory is growing quickly as a contributor to our publishers’ overall advertising revenue, so it was imperative we select a partner that could deliver the right technology and services. We chose to work with mOcean Mobile because they offer the most mature mobile ad serving product on the market, a best-in-class user interface and a team that is staffed with industry veterans. Our partnership will provide our publishers with a platform that meets all their mobile needs.”

“The release of REVV for mobile is a giant leap forward in the maturity of the mobile medium, as it will bring a needed level of ad serving efficiency,” said Dave Gwozdz, CEO of Mojiva, Inc., parent company of mOcean Mobile. “the Rubicon Project is an important monetization partner to many top publishers and mOcean Mobile is excited to be a part of their move toward mobile ad optimization.”

REVV for mobile, integrated within the REVV platform, features:

Campaign creation and creative trafficking across multiple platforms;
Real-time reporting;
Integration with all major third party mobile ad networks;
Auto-optimization based on multiple data points including eCPM, click thru rate and fill rate;
Optimization by network, site and zone;
Inventory forecast available daily by site, country, carrier and handset;
Landing page creation;
Channel management;
Brand and ad quality protection
This launch is an execution toward achieving the sixth principle outlined in the Rubicon Project’s recently-released manifesto, Principles of a REVVolution – or, the ad server is dead, in which the company commits to supporting ad monetization across all digital content (regardless of format) through efficient, effective and safe technology.

For premium Web publishers interested in effectively monetizing their mobile ad inventory, visit

About the Rubicon Project

Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s digital advertising technology & data platform, REVV for Publishers™, is engineered to accelerate revenue for premium publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 45 billion ads each month and reaching more than 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.

About mOcean Mobile

mOcean Mobile is the leading independent mobile advertising platform, currently managing billions of ads for mobile Web sites and applications. mOcean Mobile gives publishers and brand marketers of any size everything they need to efficiently run and profit from mobile advertising campaigns. Featuring a complete set of tools, techniques and analytics, mOcean Mobile makes it easy for publishers to monetize their content. Based in New York City, the company can be found on the Web at