NEW YORK – ReplaceAds™, the largest network of audio, video, and display ad inventory in the fast growing Internet radio business, announced the availability of its new mobile advertising platform. With over 2,000 radio stations available on iPhone™, iPod™ Touch, BlackBerry™, Android™, and other handsets, ReplaceAds generates more than 250 million mobile advertising impressions per month*. These impressions can be filled with video, audio, or display ads on smartphones, or standard banner, text, SMS or MMS ads on legacy phones.
“Mobile audio and video streaming is growing at a phenomenal rate. Our new mobile monetization platform allows broadcasters to quickly grow their mobile revenues and for advertisers to easily and cost effectively reach our affluent, and highly engaged mobile audience”, says John Williams, CEO and Founder of Jetcast®, Inc., the owner of ReplaceAds.
With mobile streaming hitting an all time high, more people today are listening to music/news/talk radio via their iPhone™, BlackBerry™ or Android™ smartphones than ever before. Bridge Ratings projects that the mobile phone radio audience will reach 40 million by 2015.
Stations with mobile streaming applications can join the ReplaceAds network and start earning advertising revenue immediately with little or no integration necessary. Advertisers interested in reaching the ReplaceAds™ mobile audience can contact ReplaceAds™ through the ReplaceAds.com website.
Jetcast will be showcasing its new ReplaceAds mobile advertising platform at NAB on April 12 – 15, 2010 in the Central Hall at booth C3128.
About ReplaceAds™
The ReplaceAds™ network is made up of thousands of professional, branded Internet radio and television broadcasts consumed by millions of people each day and by about 20 million unique visitors* per month in the United States. ReplaceAds™ is a highly effective way for Advertisers to reach their targeted audience with digital audio, video and display campaigns that can be measured and optimized at scale. For more information about ReplaceAds™, please visit our website at www.ReplaceAds.com. ReplaceAds is a product of Jetcast, Inc. For more information on Jetcast, please visit our website at www.Jetcast.com.
*as measured by Comscore.
