Former Yahoo and Microsoft Media Executive to Focus on Growing Branded Ad Sales and Platform Partnerships
SANTA MONICA, Calif. – Demand Media™, a leading content and social media company, announced that Joanne Bradford joined the company as its Chief Revenue Officer. In this newly-created position, Bradford will oversee the growth of brand advertisers on the company’s top 20* owned and operated websites, as well as the adoption of the company’s professional content and social media platform by business partners. She will report to CEO and co-founder, Richard Rosenblatt.
“Joanne and I share a passion for listening to the consumer and using that information to give them exactly what they want. When content is produced with that perspective, it creates rewarding online experiences that visitors can easily discover and engage in,” said Rosenblatt. “This translates into unique opportunities for marketers, and with Joanne at the helm, we are well-equipped to provide expanded offerings to partners and advertisers.”
Bradford will drive the comprehensive sales strategy for the company’s category-leading O&O media properties, including eHow™, LIVESTRONG.COM™, Golflink.com, and Cracked®, which combined grew its audience 102 percent year over year*. In addition, Bradford will oversee the company’s newly created Business Solutions Group, which delivers Demand Media’s professional content creation services and the award-winning Pluck social media suite. Leading publishers, marketers and retailers deploying Pluck include BF Goodrich, Kraft Foods, Lowes, NFL, Scott’s, USA Today and Whole Foods.
“Marketers are hungry for the ability to acquire new audiences with great content, opportunities to engage visitors with social media experiences and innovative ways to build long term connections to their brand,” said Bradford. “I’ve worked with hundreds of brand marketers over the years and am excited that Demand Media has created a platform that can deliver exactly what top marketers are seeking. This is a tremendous opportunity to reshape how online marketing works at scale.”
Most recently, Bradford served as Senior Vice President at Yahoo! where she was responsible for North American revenue generation activities and also struck innovative business partnerships. Previously, Bradford established herself as a new media trailblazer at Microsoft’s Internet Business unit where she helped grow online revenue to more than $2 billion and introduced innovative services such as in-game advertising and self-serve advertising platforms. Bradford has served on the IAB and Ad Council boards.
About Demand Media
With a comScore Top 20 U.S. network of premium online brands, a breakthrough Internet content studio and an enterprise social media platform deployed on the world’s leading digital destinations, Demand MediaTM makes it possible for more than 100 million people each month to engage in conversations and form passionate communities around relevant content. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information about Demand Media, Inc., please visit: www.demandmedia.com
*comScore U.S. report, February 2010
